Kitchen electrical price war has greets her: really down or Bluff
Kitchen electrical price war has greets her: really down or Bluff
Recently, Home Appliances Store price cuts stopped. Continue Air conditioning , TV After a substantial price cuts, kitchen electrical products start slashed prices. Reporters recently visited the market found that some stores play off Vantage Grand 5, 4.8 fold the signs are too square, Shuaikang, cherry snow Cherry And many other brands have also joined the ranks of lower prices. Industry, said the massive price cuts in recent years, the first time, is intended to digest inventory. But many doubt that this is not really cut prices, only to increase the original price and then discount it. Well, the truth then? Four kitchen electricity price war "Original price 13,008 yuan, 7,080 yuan at current prices after a break; original price of 16,000 yuan Range hood Packages, folded only 8,000 yuan ... ... "Recently, the reporter visited various supermarkets in the kitchen electric Dongguan area, kitchen electric products everywhere," price cut "label.
Most of the kitchen are making cheap electric brand promotions, such as Vantage play Overall 5 discount for low-cost offensive side too 4.8 fold, cherry snow, cherry blossoms and other eight Wu Zhe. April has always been a home improvement the peak of the natural business savvy will not miss the opportunity. Many businesses have different needs, different packages designed carefully to create a consumer demand for all types of packages for home appliances, to attract more consumer groups. In the sales field, many electronic products, kitchen products are launched discount packages. Such as Dongguan Suning Integration of different brands of product launches range hood, Gas stoves , Water heater 3 value of 2,000 yuan economical packages, wedding packages to 6,000 yuan and 10,000 yuan in the kitchen and a full set of packages and many other combinations. Pointing to a product store sales, said: "The three sets of 6,000 yuan before sales go down, very popular." This wave of promotional activities will continue into next week. The reason why such a big hit promotional efforts is to stimulate consumption. Real estate market downturn caused by weak sales Different from other products, kitchen electric products tens of thousand dollars, to be the industry referred to as "profiteering product." China Electronic Chamber of Commerce Lu Renbo Deputy Secretary-General had pointed out in interviews with the media, domestic cooker hood, gas stove products, profit margins of 300% of basic, almost the average profit level of household appliances more than 10 times. The saying goes, do the market good, price promotions are the most useful weapons. Uncertainties in the overall economic situation, when the kitchen has always been more profitable sales of electrical products is not satisfactory. Only dropping lower and lower prices to attract more consumers to buy. Dongcheng District, a business owner of Herbalife electric kitchen, said business this year than last year, much worse, many people have bought a house without first fitting. Bad economic situation, especially in kitchen has a higher power prices, many consumers who wait and see mentality, that period of time prices will drop off even more severe. To the dealer, the "we are now abandoning price amount, as much as possible." Vantage, cherry and other kitchen electric factory in Dongguan, also known as the responsible person, hope the price-cutting activities will boost the market. Shouted price cut is only ? "This side of the current price generally lower than the actual market price much higher." Yesterday, a well-known journalists in Dongguan area home website that users said they bought a certain brand of three-piece, is played 5 discounted price. Start thought picked up cheap, home online inquiry found that the products they have bought the market spot price of the original than the original prices were inflated by 30%. Although the final discount price is still below the market price, but the users in mind and not feeling well, felt cheated. The User wrote: "We want tangible benefits, even if only a drop off too." Consumer Miss Du Baoliao said the day before, in comparing the price, she found that the price of electric kitchen water is relatively large. Miss Du fancy a particular brand of range hood and stove-piece, but given the price of different businesses have different, and some played four fold, still more than playing off the price of 6 high. Miss Du that some businesses clearly false prices. Finally, she shops at the East within the brand to 4.5 fold, about 2,000 yuan a deal. Miss Du said: "really have to much contrast, or else be kept up." There is the phenomenon of individual products, price increases only Whether this is true? Reporters on a sample of some products. Selection of several different brands of products, record each item's original price and the discounted price, then check the website of the well-known products in the market recently which the original price, the reporter found that most brands have more faith, there is no further discount the original price increase situation. But there is also a product of two original indeed improved, such as a well-known kitchen brand, said electronic package of three product prices after the cost just 8200 yuan 5 discount, but some well-known home appliance can be seen online, some time ago the normal market price of the product less than 9,000 yuan. Kitchen, who declined to be named head of electrical factory in Dongguan, said individual electric kitchen There is a big brand promotion of water.
Doing activities in April, raising the original price of individual brands and then discounted. Therefore, when consumers purchase products, be sure to jot down every piece of merchandise at the original price and discounted price and then shop around, to check the website compared to determine the true benefit is not, not to be the low surface discount deceived.
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