Kitchenware Industrial Prospects In Boxing County Xingfu Town - Medical Cushion Manufacturer

First, the basic situation of development of the industry

Xing Fu kitchenware industry originated in the 70's wooden Long Ti, simple Steamer processing industry, after 20 years of development, from scratch, from small to large, nineties highlights of the "Xing Fu phenomenon" has been unveiled and shouted out in rural areas across the country the market economy model. At present, the town kitchen production enterprises have grown to more than 380, employing up to 2 thousand people, have emerged Lu Po kitchen industry, the crown kitchen industry, the Huiquan kitchen industry, the dawn of refrigeration, Kim Pai special kitchen industry, the Rainbow kitchen industry and so a large number of well-known enterprises; stainless steel kitchen equipment products has reached more than 20 series, more than 200 varieties, more than 800 kinds of specifications, hit a three famous Shandong (Lu Po and the crown of the stove, the refrigerator Huiquan ), 4 Shandong Famous Brand (Crown, Lu Bao, Huiquan, shiny), a well-known trademarks in China (Lu Po), 13 enterprises passed ISO9000 quality management system certification, four companies allowed to use the adoption of international standards for signs, there are five companies own brand products are all exported (Rainbow, Dawn,); there were 20 enterprises have established their own research center, there are five enterprises to establish a practical base for university students. Products into the star-rated hotels, university campuses, the green camp, as well as the World Cup, the Olympic Games venues (Huiquan, crown, day record), covering the whole country more than 30 provinces, autonomous regions and exported to South Korea, Singapore, Russia, 20 number of countries and regions, with sales accounting for a quarter of the country. Among them, 2.6 billion production value in 2006, profits and taxes 270 million yuan, 3.2 billion production value in 2007, profits and taxes 350 million yuan, in 2008 is expected to achieve 4.5 billion yuan output value, profits and taxes 500 million yuan, in order to promote local economic development, to address local Farmers re-employment to make a positive contribution.

2 with the basic conditions of competition in the industry

My town, the large number of kitchen companies, but the monomer a smaller scale, the contribution rate is relatively low, management is not standardized. Among the many kitchen companies, registered capital in 1000 and only 12 million yuan, annual output value of more than 50 million yuan of only 7, has not a profit and tax of ten million dollars; many kitchen companies do not comply with the conditions of the market and their own long-term development planning, management was still in the mode of making reckless decisions, manage low-level, operating an extensive, lack of vitality. Communication between enterprises and small enterprises, collaboration, less friction and therefore more, internal friction is relatively serious. Xing Fu kitchen business operators, "rather be a chicken's head, not for Pteris," the concept of widespread awareness of the lack of cooperation with the lack of communication and coordination mechanism for capital projects in the football project, the herd phenomenon, defeating more than make up for Taiwan small, or even "Ou Qi", "I do fail, you will not even think about the result of" big price war, serious friction.

Third, the prospects for industry development plan

(A) Industry Development Medium-Term Plan

1. Investment efforts to do the work of

In order to ensure the market stronger, bigger, the need for businesses to invest more funds, but many business managers fear the risk of affecting the development of the industry. Investment to encourage the Government to formulate preferential policies to encourage enterprises to speed up development, which reduce or share the investment risks of enterprises and promoting the development of enterprises.

2. And East China, South China's butt

Fu Zhen Xing kitchen market development should be based on Shandong Province, we are preparing to northern markets, and actively explore the southern markets, and eventually into the international market. At present, in particular, do a good job with the Eastern and Southern China docking. Because it can make use of the Beijing-Kowloon railway line, mainly destined for Eastern and Southern China, or sent through the landing there throughout 2008 we have been actively prepare east and south China marketing, this opened up the market, so that everyone (South users) directly to the our market and manufacturers have established branches or offices in docking, but not have to go run a few hundred kilometers away to the manufacturers talk.

3. Do a good job market, the modernization of kitchen, making China one of kitchenware market delivery.

In order to develop kitchen market, government and enterprises should strengthen publicity and to take measures to support the abo mall building, seize the time to market into a modern, complete kitchen hardware and software products market.

4. Kitchen products market to build e-commerce platform

Whether it is to do the brand Ye Hao, become bigger and stronger or whatever, can not do without e-commerce platform of strong support. The kitchen is now trading, many are conducted online or through a network link, but the most scattered, therefore we should create a good kitchen products trading market e-commerce platform.

5. Based on the domestic market, actively explore foreign markets

From the end of the century, kitchen industry, more competition, especially in my town, kitchen nearly 400 enterprises can be said that everywhere can see kitchen equipment manufacturing enterprises, all enterprises and large price competition, product revenues year by year, the industry faces dilemma in development. At this point, Xing-fu town entrepreneurs keen sights on the international market, due to broader range of international market, the product is the multiple of profits, or even 10 times, far behind in the Hing-fu began to gradually towards the door and is committed to international market development. 2004 Rainbow Kitchen Industry Company was established and started to enter the export trade. The enterprise in 2005 exported only 30 million U.S. dollars. In 2007 of 300 million U.S. dollars, is expected to break through this year, eight million U.S. dollars, the products are exported to more than 40 countries, has developed rapidly.

With the fierce competition in the domestic market, more and more companies recognize the importance of exploring the international market began to adjust development ideas, marketing strategies, and product structure. (Such as Rainbow, Jin Bai special, MasterCard) as the "Chinese Kitchen City", will rely on its manufacturing strengths and a strong supporting capacity, efforts to achieve first-mover advantage in export markets, devising a "kitchen capital" in the international arena Brand

(B) The development of the industry long term planning

Fu Zhen Xing kitchen market in 2010 and beyond should be made of the modernization of China's largest commercial kitchen markets, make it worthy of both China and the entire commercial kitchen kitchen industry flagship. Annual transaction volume to reach 10 billion more than in 2012, so that the town became the kitchen Fook Hing Industrial Technology R & D center, information clearing house and kitchen testing center. At the same time, in conjunction with Hing Fook sheet market, abo mall construction of the market to build into a commercial kitchen where the trade and logistics base, to grant the people of the county bring enormous economic and social benefits.

by: gaga

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