Know Social Media

What is social media ? Sprouting everywhere on the digital space and doing the rounds

of chat engines and forums Social Media is the new buzz word that everyone seems to be talking about. But what really does the term Social Media imply? Hundreds of sites all over the web space that allow people to connect in a way never thought possible before make up social media. With the tremendous leap in technology especially in the ever evolving web space has allowed people all over the world to do things never thought possible. Now it is possible to share pictures, videos and information in seconds with someone sitting half a world away.

Facebook for instance is a classic example of social media that combines a variety of features to create a platform that allows members to do virtually anything. Right from gaining new friends to creating visibility on the digital space, social media sites are creating a new form of communication for people. Spiralling out of this social media are newer ways of marketing and reaching out to newer customers. Right from brand promotion by increasing visibility, launching contests to create leverage and engaging consumers by offering information, addressing concerns and managing the reputation of the brand online, companies all over the globe have understood the impact and influence of social media on a brand.

The dynamic social media space allows you to create links in form of actual URLs or engaging content which in turn redirects traffic from the internet to your web page. Engaging consumers over the web space has become increasingly important as consumers now have the power to make or break a brand. Social Media has become a powerful tool of communication and is being utilized by the masses to show their satisfaction or disappointment with a product or a brand. From Hollywood movies to FMCG products a number of companies are using sites like Twitter to gain leverage, influence opinions and assess the actualities of the product. This process helps in better and more focused marketing and in turn allows companies to track the conversion ratio. Now becoming an important part of tracking and monitoring marketing and promotion processes, Social media is an incredible option for reaching out to people all over the globe.

Now that we have a better insight on what social media is we can better assimilate the varied options it offers for greater integration of marketing services and enhanced channelling of promotional activities on the right platform. Brands all over the world have put to use social media and use to their advantage. The incredible capacity of social media to influence conversion as well as perception of a brand cannot be ignored anymore. The sooner companies comprehend this and employ social media marketing strategies as a part of the marketing processes the better it is for the brand. Social media is a force to reckon with and a careful utilization of well crafted strategy could enhance the penetration capacity of any brand. Understand, utilize and harness the power of Social Media to enhance your market share and improve your bottom line.

by: Ricky P

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