LYF Business Opportunity- Success with Attraction Marketing
LYF Business Opportunity- Success with Attraction Marketing
This evaluation of the company LYF is intended to give you some information to consider before you make a decision on whether or not to join this organization or develop a business with them. I am not a representative of LYF nor am I a distributor with the organization so you are getting an unbiased, third party opinion and overview.
LYF is headquartered in Washington, DC and started its operations in 2010 with a pre-launch in April and the official launch in September. They refer to the company as the world's first "Living Business" as they advocate not only a healthy product line but also a healthy lifestyle. They blend healthy relationships with financial opportunity to result in a balanced way of living.
LYF was started by Michael S. Han, the former founder of Envion. He brings experience and a history of business accomplishment in the fields of renewable energy, telecommunications, internet, and direct sales to the LYF leadership team. You can find more information about the company's leadership and their proposal for international development from the company website, lyf.com.
LYF offers products ranging from nutriceuticals called iChoice to skin and hair care, earth-friendly home cleansing supplies, and phone, internet, and wireless services. The LYF rep definitely has a full arsenal of health and wellness products to sell, as well as technology based items. On the surface, they look to be well backed, well led, and positioned for growth. However, they are a new company and many newborn network marketing companies do not endure their first two years.
Of course, an added LYF product is the business opportunity itself. The compensation plan offers various ways of earning which include retail sales, group overrides, fastrak bonuses, global bonus pools, and more. The company looks to be focused on training and coaching in order to help its independent reps succeed through conventional network marketing methods. This means having new distributors make a list of individuals that they know and go out and prospect them with their upline leaders. This methodology, although popular in the 70's, 80's, and 90's, has lost a great deal of its effectiveness in the past decade as people have become more immune to being "pitched" on a business opportunity. If you are contemplating joining LYF and you want to build a business, you MUST answer this dilemma:
What are you going to do when you run out of friends, family, and neighbors with whom to disclose your fun new business? Most people rarely think about this inevitable issue prior to starting in a network marketing venture. As a result, the failure and attrition rate is estimated as high as 97%.
In the past, top income earners in network marketing could reach the pinacle of their compensation plans simply by having a zeal for the product line combined with determination and consistency. While these qualities are still vitally important, today's top earners in network marketing have added another piece which is proving to be essential in creating a large, stable business... the ability to generate a large number of leads online using attraction marketing.
Attraction Marketing is a concept where people literally contact you to learn more about your LYF business. It requires the proper marketing techniques and the offering of potential team members valuable training and information. In essence, it separates the leaders from everyone else and provides the new distributor with a marketing strategy other than just talking to people they know.
Success in MLM today requires a mix of the old school network marketing techniques combined with new ways of leveraging the internet in order to reach new heights. I can only urge you to explore and learn these methods if you truly plan to make a career out of your LYF business and achieve the freedom that you desire.
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