Lan Yu: review of the situation when the extension of their own value - office equipment, interview - office supplies industry

Lan Yu: review of the situation when the extension of their own value - office equipment

, interview - office supplies industry

President of Founder Technology Group Co., Ltd. Mr. Lan Ye, overall responsibility for the company's management, operations, sales and marketing, Founder Technology is committed to further promote business development.

PC for the main business of upholding the basis of Founder actively develop related business areas: Printer Product ranking the top five domestic market share, and Scanners Other common computer peripherals business as Founder compete in China's information technology market force; service consulting and solutions business for the long-term development of Founder Technology provides new vitality.

At the summit, blue, Mr. Ye was the theme at the meeting "a clear direction to extend the value of" the speech, the specific speech reads as follows:

Ladies and Gentlemen, Good afternoon! Thank Ego Group set up for us such a platform for exchange. Are in the current environment, Founder Technology as a domestic medium-sized PC makers in the future will be how to develop and change? Now I would like to share this content with what we think.

Time trial Founder future development and change the general idea is to "assess the situation and extend the value", first of all we look at the macroeconomic environment, macroeconomic environment, our view is optimistic, and now China's position has been highlighted, in economic terms 2009 and earlier years, compared to speeding growth, GDP growth has slowed, but still maintained a considerable growth. At the same time the state has adopted a series of favorable measures, in the PC industry, China's PC market will continue growth in the next three years is expected to maintain 20% annual load growth rate, and in 2012 surpassed the U.S. as the world's largest PC market.

Then there are three trends in China's PC industry, PC industry trend I January 23, is an effect, the two segments, three up. One effect is that of scale, small firms will not survive future, horizontal integration will be the trend. Zhongguancun had more than 30 local brands, into 2004 and beyond will basically die. Is the product of two sub-segments and channel segments. Vast land of our country, of different ages, different incomes, different occupations, etc., the demand for their products for the PC and preferences also vary widely, so the PC will be more diversified products and personalized. In addition, different clients have different purchasing habits and level of economic development in different places, all determine the development pathway PC is diversification of the forms. 3 is the next two to three years growth driven the development of China's PC there are three driving forces: notebook market, the rural market, the Government's education market.

Degree of potential Living in such an environment, Founder itself is strong or weak. Speaking of our weaknesses, our current scale, product differentiation and notebook business shortcomings. In terms of scale though, frankly Founder PC market is still in the front rank of China, and global manufacturers, but compared to our current number of differences with the lack of scale advantages.

Then the richness of the product above, also because of our size and limited R & D capabilities, our product line currently not rich, differentiated ability is not very strong. Now that the side is insufficient investment in the notebook field, research and development rather late, and our ability to relatively strong in the domestic notebook industry is still in second-tier brands. These are our weaknesses, but we also favor the existence of a positive factor for future development in recent years, Founder Group, the capital through a series of successful operation of the enterprise's finishing strength has been significantly improved, Founder computer business success, for We have very important significance. Therefore, throughout the years Founder Group Founder given to the strong support, such support can give us more time and space, so that we can clear direction in cases where the conduct of business relative calm change, continuous to build the core competitiveness of enterprises.

Brand and customer base, as Founder spend more time in the computer business, product quality is relatively stable and reliable, so in the middle of developed and less developed areas, and 4-6 or a high market visibility and recognition, in government, education, public utilities in the field over the years, accumulated a certain customer base. At the same time the current staff size enterprises Founder is not large, the adjustment end has a certain degree of flexibility and communication, I think still have to adapt quickly to market changes, the ability to adapt quickly to change, this is the most competitive in the future advantage.

Founder is now a competitive scale local PC manufacturers, frankly, our strategy, brand personality and brand positioning is not clear, it is in front of me to talk about based on the current understanding of the challenges and opportunities, we Founder Technology's executive management team through a clear thinking, clear direction of our future too: we want to get 3 years in the future through positive change and our channel partners closely with them to gradually become the Founder and customer affinity enterprises. We will rely on an extension of the existing resources, we need to become a provider of rich PC applications. PC is our core platform, around the core platform, we hope to integrate more rich products, providing customers with greater value.

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