Lawrence of old and new played dominant 3G antivirus software - antivirus software, office software - office supplies industry

Lawrence of old and new played dominant 3G antivirus software - antivirus software

, office software - office supplies industry

In the PC market, a number of antivirus software has become essential when computer users installed the software, antivirus software for the average user has a high dependence, consumers are accustomed to invest in antivirus software, so antivirus Software has become rare to rely on domestic sales of legitimate software products to achieve profit and rely on a growing group of users express a huge a huge market.

Have the PC market such a brilliant model, 3G and smart phone era, naturally, can stir the imagination of all anti-virus software vendors, particularly in recent years after the emerging smart phone mobile phone virus, it is indicate this market demand and potential users. According to a survey conducted by IDC, the global market for mobile security in 2008 will grow to 993 million U.S. dollars, and still further to an annual growth rate of 70%.

Even without these data, we can also imagine that the trend in mobile intelligent, next mobile phone will face more and more security to the Chinese mobile phone users now number nearly 500 million users and scale, even if per 10 users to install a antivirus software will also generate tens of hundred million dollars in the market. Therefore, the Chinese mobile phone market potential natural anti-virus security software vendors will not be ignored Moreover, the pattern has been formed PC antivirus market, mobile anti-virus market, just like a freshly baked, and still have not been carved up the cake, exudes attractive aroma.

Staged battle for supremacy and dignity in

We find in the interview, PC antivirus market is more like a traditional see-saw battle for supremacy, all the battle and fight against the enemies come from several antivirus vendors. The mobile piece of anti-virus market, the charming aroma of fresh cake distributed, so that many small security software vendors to see a rare opportunity.

Security software for many small and medium sized manufacturers, relying on the market in mobile phone antivirus preconceived, breaking tight encirclement of market-dominant PC, mobile phones built in the new market structure is the heart of their strategic vision. After all, a new market, in particular the diversity of composition of mobile phone operating system market, the market's dignity in full with a challenge to dominant condition, a new environment, new markets will pull all the same starting line.

However, in the traditional PC market, the dominant virus in the eyes, so the mobile phone market also requires the accumulation of technology and details, though they dare not neglect the opportunities in this market, it will not miss this market opportunity, but they seem to be more take into account the maturity of this market, particularly mobile phone users to install software, technical barriers still exist where, and how much to buy mobile phone users will be required before the cell phone vendors to install the antivirus software?

Such consumption habit is long, and now the threat of mobile viruses is far from computer security to computer viruses for the kind of level of threat, so antivirus software for mobile phone users, many still have available a No demand, final demand from users of this is the decision of whether the market prospects and hope the source. In addition, not all telecom operators before the actual action, smartphone antivirus domestic market is still showing real form, for them, the cake is indeed in the distribution of the enticing smell, but they also want to see the cake out after the partition of the cake knife. Mobile security is not a migration

Many traditional antivirus vendors now and emerging security software vendors, almost all aimed at mobile antivirus market, the war will be the market model and business outlook, full accordance with the PC over the transplant era. However, we found that this cake as a mobile security market, the demand for mobile phone security will become more abundant, especially enterprise business applications, 3G bandwidth change has not been all of the newest, they are still thinking more like the point of inertia the safety of the smart phone, seem to ignore the impact of 3G.

But we believe that the opportunities far from 3G smart phones becoming more common, it is a mobile information revolution, this revolution led by the bandwidth, is likely to change the existing business model, more in the future more mobile office may emerge, will become the basic needs of business people and weapons. Thus, from the enterprise, such as mobile phones and many other encryption security for business applications there may be a greater market potential.

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