Layout design of modern business "different" - page design, commercial layout design - Printing Industry

Layout design of modern business "different" - page design

, commercial layout design - Printing Industry

Modern business format Design The purpose determines the layout design must consider the design of commercial content and form of the dialectical relationship between, this relationship determines its own unique and practical features typical.

1. Commercial layout of carrying the direct dissemination of information

Layout design commercial dissemination of the contents of the required sum into a concise graphical elements, graphical elements on the rationalization of the art treatment, highly concentrated to convey the content, highlighting the symbolic significance of graphic elements to enhance its visual layout position efficient dissemination of the information carried. Dissemination of this information is not a simple directness of the graphic elements, layout division, but for designers to take full account of the scope and design work to adapt to the specific purpose of information dissemination and other objective factors, including ethnic, national, geographic, meet people, etc. , to meet the aesthetic rules of creating, through the arrangement after the whole image to convey information.

2. Business indicative layout Commercial layout often and certain goods and decorative objects they link together. Then the layout design in business process necessarily indicative with a specific role that advertising. Dissemination of information from modern circumstances, people accept information from outside the model has changed dramatically. The accelerated pace of modern business activity will undoubtedly enter the market of products, corporate image, display mode and the corresponding activities of other cultures put a higher demand. Business format as a specific visual means of communication, carries information on the above subject and instructions many functions, and strengthen the message receiver's memory.

3. The regularity of layout design business

Any art and design has its own rules that must be met, commercial layout design is no exception. Beauty in the law requires commercial layout design graphic elements in layout to pursue perfection, reasonable and effective use of space, regularly organized, arranged graphics, order the United States produces. Graphical elements of this layout requirements asked of interdependence, constraints, integration, to meet the specific layout requirements.

4, the design of the popular business format

Attached to the commercial format, the format is commercial message is to invest in the market. Commercial format of information dissemination as a special media and its coverage is extremely broad. In the market, regardless of people's social class, economic status, for the reception of this information is inevitable. So, commercial layout design should consider the effectiveness of its information dissemination to the public reception to meet the requirements. This requirement reflects the information received for the understanding, awareness and use of the visual language of commercial layout are able to express the typical public image. This requirement does not mean that popular commercial layout design without considering the human-specific selectivity. Popular commercial format designed by the designer market demands a comprehensive analysis, synthesis, various factors determine the form of communication and dissemination of the focus of the audience to establish the layout of the commercial message?? Brand and product image, smooth marketing channels, more market share and profits.

5. Layout design commercial art With modern living standards, people are increasingly demanding high-quality high spiritual, commercial layout designed not only to meet the Purpose and function, but also create a beautiful visual image, to achieve both unity.

Layout design business graphic elements constitute the cultural identity of tolerance with such historical, ethnic, folk, cultural, political, economic and other factors, the designer must find the best vehicle to express their spiritual meaning and art forms, grasp the profound national culture and traditions create a beautiful graphic elements, "the historical, foreign", according to aesthetic principles and shape the law

With brisk clarity of modern design techniques, interpretation, broken up, reconstruction of graphic elements, create free, lively, beautiful form of artistic language.

6. Unique business processes of layout design

To achieve the perfect combination of utility and process is the main purpose of layout design business. It covers a wide variety of technology to the professional design, based on the process of radiation to the appropriate professional must be comprehensive, integrated approach to consider the production process, the actual use. Produced by the process conditions, while production of materials also affects the physical layout of the effect of business and the delivery of information.

Therefore, designers must fully understand the characteristics of use of technology and materials, creative layout design, to perfect the art visual effects.

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