Lead tracking the pivotal step for business development

Until a lead is not converted into prospect, lead tracking process and its efficiency

and sincerity of follow up becomes the brand image of the said company. In this way lead track process contributes in building a corporate image and also adds value as brand promotional tool. From this aspect tracking leads is associated with marketing solutions for company's sales promotional strategies. Lead tracking process introduces new product range for the existing leads in order to convert them into immediate sales prospect.

Lead tracking the pivotal step for business development

By: Anne Pastor Cissel

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