Learn How Buying a Direct Mail Marketing List will Increase your Business' Sales

Learn How Buying a Direct Mail Marketing List will Increase your Business' Sales

A direct marketing list is a great option to when it comes to growing your business. This form of marketing allows you to target your message to people that will have an interest in your product or service. This form of advertising will allow you to easily focus your marketing efforts to the audience of your choice, whether you are using direct mail, telemarketing and/or email marketing. You can purchase your direct marketing list from any list broker or compiler.

Prior to purchasing a direct marketing list, you will want to gather exact who you want to target and where you want your target to be. You can supply zip codes, counties, states or have a distance radius ran from your location. Along with your geography, you need to come up with your ideal customer. Even if your ideal customer is very specific, it is good to start as specific as possible and work backwards from there.

There are quite a few different direct marketing lists available. These include:

1. Business Marketing List this list is able to be targeted by industry, sales volume, employee sizes, and more. It also allows you to target specific decision makers by title within each organization. The database can include business name, address, phone number, contact name and title and more.

2. Residential Consumer Marketing List this file would be targeting people at their home address. There are many ways to create a targeted consumer list including age, income, gender, and more. You also have the option of simply targeting everyone within a specific geography.

3. Home Owner Mortgage Marketing List this database would include all individuals that own there home. The majority of this file comes from county tax offices and is selectable by mortgage information including year home was purchased, home value, interest rate, interest rate type and more.

4. New Movers Marketing List this file is comprised of people that have newly move into an area. This is selectable by anyone moving into an area and can be further segmented into new home owners and new mover renters.

5. Specialty Marketing List these records would include magazine subscribers, specific professional titles, and other databases created through online surveys and more.

Any of these direct marketing mailing lists can be ideal in creating significant growth in your revenue. Companies need to be able to measure and maximize every marketing dollar spent to ensure there is a positive return on their investment. Direct marketing techniques are a proven winning strategy for any business and can provide an effective and efficient way to reach your targeted audience.

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