Learning to Yue-Sai Kan, "Branding" - Yue-Sai, Yue-Sai brand planning - hairdressing industry

Learning to Yue-Sai Kan, "Branding" - Yue-Sai

, Yue-Sai brand planning - hairdressing industry

"Yue-Sai", is the world's first named after a Chinese global brand, she is a world-renowned TV Presenter, Ms. Yue-Sai Kan Chinese Americans founded.

When we look back and examine the States United States Yung cosmetic industry, the development process, we think: After years of baptism, "Yue-Sai" brand Yue-Sai Kan has been not just belong to me, even as the world's a proud Chinese. Ms. Yue-Sai Kan is not only a prominent social activist, Entrepreneur , Is an outstanding brand Plan Experts. She is practicing the way, for our interpretation of the "Yue-Sai," How brand from scratch, from small to large, from weak to strong Business Wisdom.

Cherished dream of achievement, "Yue-Sai"

Yue-Sai Kan, in 1947, was born in Guilin, China, young age living in Hong Kong, 16-year-old to the United States, worked in Hawaii and Brigham Young University studies, in Music Arts Training Piano . University in America Student Won the beauty contest "Chinese Narcissus Princess" title.

Although beauty contest winner, Yue-Sai Kan is very frustrating. Because in the United States, she could not find a completely suitable for Asian skin color and face their own cosmetics, no one will notice her. After the disappointment at the time and time again, this came from wealthy families of girls think of art, Asian women should have the characteristics suitable for their own cosmetics, but not be able to change to adapt to cosmetics. As a result, Yue-Sai Kan decided her dream into reality.

1992, the Yue-Sai Kan Investment 5 million U.S. dollars to establish the Yue-Sai Kan Cosmetics, created a series specifically designed for Asian women, cosmetics and skin care products, is committed to developing and changing the image of Asian women.

1996, the Yue-Sai cosmetics world-famous multinational companies and U.S. cosmetics company Coty (COTY) to carry out Cooperation So that the company fully with international standards.

2004 1 month, Yue-Sai brand is the world's largest cosmetics company L'Oreal acquired, she became the new vice president, responsible for the operation of the work of Yue-Sai brand, which opened its new page in the development process .

15 years, the Yue-Sai brand development should be and the pace of the times, although the product line is changing the brand image change, but the brand purpose remains the same: that is committed to meeting the overwhelming majority of Chinese women's beauty needs, for their beauty products tailored to the unique and efficient. At the same time, the premium brand Yue-Sai always the unique exquisiteness, Chinese women committed to the unique beauty of self-confidence and to convey to the world.

According to official statistics, the Yue-Sai brand awareness has reached 95%! "Forbes" magazine praised Ms. Yue-Sai Kan has become "a model of China's new image, she has a lipstick with a change in the image of the Chinese people."

Sanjian together and strategic leadership "Yue-Sai," the success of their products in addition to Yue-Sai Kan I and enthusiasm and effort, but also benefit from the Yue-Sai Kan's fame and her unique brand means of communication.

Jiangqiao Ling, general manager of Yue-Sai brand that: With the unique perspective of Ms. Yue-Sai Kan has created Yue-Sai, many of her ideas are still being implemented: for example PR Activities, such as communication between the media, as well as the quality of terminal sales value and beauty consultants Train . These are the soul of the brand business ideas.

On "Yue-Sai" brand case studies, we believe that: Ms. Yue-Sai Kan is based on "East-West cultural exchange," the platform and bridge for the "Asian women" is a large and accurate Consumption Groups to "advocate of the new female fashion" brand objectives through " Education Guidance law, "" personality orientation law "," Resource Integration Law "means the comprehensive use, with" brand communication "," television program transmission, "" dissemination of best-selling books, "" Beauty Talks communication "," blog communication of , "" public communication activities, "the six ways, as" Yue-Sai "Building a brilliant brand empire.

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