Legal Marketing: Social Media Strategies You Can't Ignore

Keep it up

Keep it up. There's no point in setting up a social media account if you're not going to use it. Carve out time once a week (or even bi-monthly) to check in, update, add new contacts or join a new group. If you've written an interesting article, post it; if you read an interesting blog post, share it; and if you meet a new referral source, add them to your network. Just do something. As social media continues to grow and expand, it becomes more and more important for marketing-savvy law firms to join the movement. As I mentioned above, you don't have to turn your business development plan upside down, just dipping your toes in the social media waters can reap powerful benefits in the form of visibility, connections, referrals and recognition.

Legal Marketing: Social Media Strategies You Can't Ignore

By: Paula Black

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