Lighting Industry: A Quarter Of The Market "clearly Hot And Cold" - China Wall Stone

Currently, three types of business prospects of the market approach

, optimistic, wait and see attitude of the majority, while the pessimistic less than 1%.

Most engineering businesses: optimistic

Most businesses are optimistic about the Tiger project sales market. They held that as the national energy subsidies and urban road lighting project and other projects to promote orderly, the next quarter, lighting industry market will continue to hot.

Wholesale business and retail businesses: wait and see

To do most of the channels and retail businesses said that the overall market with uncertain prospects and the best way is to always operate on the basis of the appropriate increase in inventory, the market demand should still have some room for growth.

Less than 1% of the retail business: pessimistic

Some retail-oriented businesses, said the market was overheated a bubble, and now have too much stock into potentially dangerous goods. The adjustment of national policies on real estate, so that part of the city needs a slight decline in home lighting, and the situation is not optimistic.

Market expression: heat

Sichuan: Sales growth averaged 30% marketing business innovation

According to a press survey, Chengdu, business sales grew 30% on average, some businesses in the first quarter compared to last year sales growth of more than 1 times, 100 Li Ante Sichuan distribution center and logistics center in Sichuan, the sun lighting sales grew 50% and 100%, consistent with the responsible people are optimistic about the future of Sichuan regional markets and increased space.

In addition to marketing business work also strengthen the network construction and brand building, at a press interview, Chengdu Masson Lighting Co., Ltd, Sunshine Lighting logistics center in Sichuan, said they were talking to on the basis of unique and innovative marketing, by establishing business platform, the big media channels within the industry to promote the use of its advantages to build brand, establish forward-looking and sustainable channels for publicity building.

Shandong: the volume of business into the mainstream by 20% -30% sales growth by 25% merchants

Shandong in the first quarter the market was stable, very active secondary market for commercial tenants. This reporter has learned some of the secondary market traders in Shandong has been extending its reach to the township level. According to the World Logistics Center Northern Forest lighting, general manager of Shandong Liu Mingxian introduction, Shi-Lin lighting compared to last year sales increase of 20%, and terminal distribution network has reached every town, Northern Logistics Center in 2009 sales reached 30 million yuan this year, on this basis is expected to further breakthroughs. Businesses in the procurement of 10% -30% increase in the volume entry.

As prepared, Shandong gratifying business in the first quarter sales, mainstream businesses to keep more than 25% sales increase, the highest sales of 3 million yuan.

Market expression: hot and cold Cross

Shanghai: LED sales by nearly 2-fold part of the high-end products down 50%

Affected by the Expo, the Shanghai market hot, a lot of business with the World Expo will be looking to point the engineering related to lighting projects. According to the survey, Shanghai power business in the lighting project over a year earlier, sales rose nearly 70% of the total, of which the most popular LED products, the data show, LED products increase in sales over last year by nearly 2-fold. According to Lifeng Feng Zhou, general manager of Lighting introduced most professional lighting Expo Corporation to tender respective brand participation, but some of Expo projects related to the lighting part to the great competitive Shanghai market space. Subject to state regulation of real estate industry, first quarter sales in the end product, compared with the same period last year fell 20-30%, some high-end product sales decreased 50%, primarily because consumers tend to be more rational ideas.

Market expression: cold

Beijing: price increases, rose nearly 10% of store rental business profits shrink

Most businesses Beijing essentially flat compared with last year, some slight increase business turnover, but little growth. According to Green, chairman of Huren Ping Lang International Lighting introduced its first quarter sales increase, up 25%, mainly basic class, the public sale of products move up the performance, cost-effective and market new products have been favored. The Kerry Centre Beijing Operations related to the U.S. head of Guochun Hai said that the upstream raw material prices and rents up nearly 10% of the stores have forced his company to raise prices 3% -5%, this change affects the consumer's desire. Currently, most businesses are waiting to see changes in the property market and hope to have more favorable policies to stimulate the market.

Shenyang: European Crystal Light bad case of cold weather sales

Year of the Tiger in the first quarter, Shenyang is not a pleasant business flies, has been repeated bad weather seriously affected the market. According to 100 Ka Ma Ai-Ping, general manager of a lighting introduced a quarter of the Shenyang market lighting products sales flat compared with last year compared to a certain decline in rain and snow affect the customer to the store to buy light of the desire, the wholesale channel are also been implicated. Some businesses use this period to take the initiative to develop new customers, build sales channels.

As the European market, high-end products such as crystal light freeze, a quarter of businesses have stepped up in the low-end products, sales efforts, the prices of these products in the 1-2 million range, more popular in the market, businesses have taken business strategy to sell more low-cost shipping to the North through the traditional sales season. Also actively stocking inventory after the holidays to wait for May's sales of small peaks.

Observer reporter

Business-to-cautious second-quarter sales

Business-to-market cautious about the second quarter, due to the property market tightening and a quarter of the abnormal performance in the second quarter, the market has become blurred flapping back, look at the Asian Games from the market finishing works supporting lighting, depth of national energy subsidies for the project are market concerns. There are very few businesses choose from the market, mainly due to raw material prices, rising rent, the objective factors, the profit reduction is the reason businesses choose one of withdrawal from the market.

by: gaga

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