Most of the search engine uses the link parameters to calculate the importance of a particular web page
. Page rank algorithm is used for ranking the web pages, which can be calculated with the help of links. However, the link is of great value if there is text that links to your page. The information is transferred from source page to target page. Link building is useful when you have many websites that need off page optimization. So the aim is to create a lot of links to your website. Website link baiting service will help you to get more links and you will be positioned higher in search engines. Thus it will help any business enterprise only if the links are provided from high authority relevant pages.