Live Customer Support The Latest In Marketing

Could you imagine seeing a product in the internet and asking a question from the

company that markets the product and getting the answer in a few seconds, not five years ago. If you define quality as customer satisfaction, these websites that sell products are giving a quality service, all due to 24x7 customer support.

Most these products are manufactured in western countries and also the services that are advertised originate in there too. How come they give such good 24x7 customer support? The direct answer is call center outsourcing.

Call center out sourcing is yet another instance of business outsourcing. Outsourcing is not a new thing. Even during early days of automobile manufacture, most car manufacturers got their electrical parts manufactured in factories outside. If you go even further in history, the barter trade in the ancient times was business outsourcing. The spices that didnt grow in the Middle East were taken from the Far East by the Arab traders.

Today, the outsourcing has grown to the service sector with leaps and bounds. Most of the customer support of web marketing sites is outsourced. The simple reason for such growth on outsourcing is the cost. The cost reduction due to outsourcing of live customer support is in the region of 50%. The reason for the availability of cheap out sourcing is that most outsourcing of services is done from the developing countries. In these countries, the young generation is acquiring IT skills very fast creating a good high quality labor for off shore call centers. They are able to use modern software for the purpose.

24x7 live support works through live chat. When a customer goes to a website in search of a product, he is provided with all the required details about the product but still there may be some unclear things he needs to clarify. This is where live chat comes in handy. He will connect with the customer care executive of the company with live chat. He could ask any number of questions for any long time. The customer care people on the other side will give the answers. Most probably the customer will buy the product due to high customer satisfaction on the service. If the product is also having the same qualities he will be bound with the brand, all because of 24x7 live support.

Live customer support could help a company through many ways.

Customers could clear doubts on various aspects of a product.

The customers could be informed of further products and services available for them from the particular company.

Help customers to find the products they need.

Help customers to fill forms regarding sales, ordering of products and services and filling necessary forms to make payment online.

Due to these reasons live customer support has become a must for companies. As they are not able to provide 24x7 live support in house the companies are compelled to seek for off shore call centers. Due to this reason, most companies end up in Asia or Latin America looking for off shore call centers.

by: Article Syndication

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