Local Business Marketing - Small Businesses Now Understand Importance Of Having An Online Presence

Small businesses are finally starting to understand just why it is so important to have an online presence

. This has not always been the case. For many years after the internet had become popular the general trend was for small business to resist the internet. As recently as 2007, small service business owners still believed that having a blog or doing any other type of marketing on the Internet was a waste of their time and resources.

Now things have changed drastically. Small businesses are getting more information about how the internet can be very beneficial to them. These businesses are now interested in social media marketing, blogging, and article marketing as a way to make their phones ring. Many businesses around your town have likely already started using Facebook and other social media to contact their customers.

I believe that the recession was responsible for this change in thinking on the part of small business owners. Once they saw that they were in serious danger of losing their market share, they were open to trying some new media marketing methods they had not been willing to do in the past. This is a good thing, change can often be hard but it can be rewarding if you know how to use it to your benefit.

Franchises and other large businesses have seen the power of online marketing and especially social media. Now it is time for local, small businesses to get involved as well.

It is now much more common to see service businesses connecting with their prospects on Twitter and Facebook, and to understand the importance of reaching out to others in this way. It works best when they have someone who will do this type of marketing for them. A new media marketing specialist will set up a Wordpress blog for a business, explain how to use keywords, and will also write and submit articles that explain the type of business and what it has to offer. Doing this kind of work will help small businesses to be found more easily in the search engines.

If you are someone who enjoys this type of work, there has never been a better time to work from home while helping these businesses to get more clients. All of this is great for the economy as well, so you can feel like the arrangement is a win-win.

by: Connie Ragen Green

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