Local Business Online Marketing, St. Louis, Mo

How to Gain 100 New Clients in 100 Days

How to Gain 100 New Clients in 100 Days

The title how to gain 100 clients in 100 days is, by itself, a bold statement. But its one that I am comfortable with, having the knowledge that our design team in Boise Idaho is building and optimizing websites that generate in excess of $10,000,000 a year in net exclusively online generated income. DotComSecrets was founded by 32 year old Russell Brunson, 10 years ago on graduation from University. DotComSecrets Grossed $1 million its first year of operation, and developed a local internet marketing consulting organization in 2010. You can Google Russell, and learn about his organization. His influences include the finest marketers in the world. And he is held in mutual respect by the likes of Tony Robbins, and Dean Kennedy, to name two. I watched DotComSecrets launch this program and pushed to build my own online reputation for 2 years, when I finally looked at Russell's organization in depth, I decided I couldn't beat them, so I would join them. The secret to DotComSecrets Local is in the 10 years of internet marketing experience of our team, and the proven formula that we use to generate and keep clients. I will briefly outline the 7 DotComSecrets that comprise the formula for online success, so that you can decide whether to watch the entire presentation, and generate 100 clients in 100 days, for yourself, .

Your Irresistible Offer

Think Groupon. Most business owners hate to consider using any of their valuable assets as a loss leader. Relax, if you follow the process properly, you will make enough money to cover your real investment in client acquisition. Consumers of both retail and business to business products are cynical these days, and you have to provide them a real, measurable value in exchange for an action that you want them to take. Whether that is sharing contact information, dialing your phone number or buying your product , conversion is a step by step process that must be prompted by you, the product's provider.

The Lead Generation Website

As a local business owner, would you consider it to be better to have a beautiful branded website, or a website that creates revenue for your business? Your answer may be both and that's fine and also doable but you have to differentiate between a website designed purely for informational purposes, a brochure website, and a website designed to market directly to your prospective client base. Fortunately, having built thousands of converting websites, for over 10 years, our team is well versed in the process and formula of creating lead generating websites.

Your Follow up Systems

Whether you are capturing phone numbers or email addresses or both, you need to follow up with the prospective customers that enter your business, capturing their information online is the key to that follow up system. Many business owners have follow up systems built in to their websites, but they are missing key ingredients that cause conversion. The first of which is an irresistible offer of material, educational or experiential value. The second being a poorly constructed follow up email sequence, lack of mobile or text messaging, and the inability, in house, to create a converting autoresponder/sales process. Much worse, many business owners have a complete lack of follow up sales process at all. So the learning process may improve your current sales process as well.

Injecting Your Avatar into Your Marketing

If you have a bit of positive or entertaining personality injected into your marketing campaigns, you may find that you will engage your target market by offering up some of that personality You can share anecdotes, create fictional characters, or identify and promote extraordinary customers, like Subway did with Jerrod. There are tons of extraordinary examples of avatar injection in marketing, ponder it a moment and find something extraordinary about your business, that separates you from the pack and amuses or entertains.

Identify your Value Ladder

Identifying your value ladder is essential in order to arrive at an irresistible offer, especially if you use a discount coupon type of offer. A dentist can easily offer a $10, or even a $1 or free cleaning, knowing that properly handling that flood of new clients will result in many thousands of dollars in services like crowns, retainers, whitening trays, invisalign, etc. In the business of roofing, how many $1/foot feet of downspout would it be worth to give away, for a $15,000 re-roof? The process is easy, identify a basic service or product with real value at a greater than 50% discount,to lead into sales with far greater margin and value. It is when tested, often a far less expensive method of client acquisition, than spending thousands on worn out advertising media like newspaper, the yellow pages and magazine ads, or poorly targeted advertising, like TV and radio.

Identify Some Strategic Partners

Cross promoting client lists with nearby successful businesses in other business categories is a great method to build your client list. The process is simple, identify a business with a similar customer avatar to yours, and offer to mail your list with an introduction to their business, in exchange for an introduction to their client list. A Chiropractor can mail for a dentist and vice versa, use your imagination to determine who your strategic partners may be.

Understand both Opportunity and Client Acquisition Costs

The hardest part of the seven step process is to understand that you have to invest real value to gain new clients, in one way or another. Whether you use a brand marketing approach, a shotgun method and hope something sticks and people call approach, or a targeted, predictable proven online strategy, you have to invest in that process. Does the revenue generated by a measurable increase in business justify the cost of new client acquisition. The math is very easy, your variables are easily identified. And the decision options are to decide to succeed, or yield to failure.

Watch the Russell Brunson Webinar, 100 clients, in 100 days.

by: Kenneth Ford

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