Local Directory Submission Service - Making Local Business Listings Count On Search Engines

With search engines now offering search results that are local to the user

, local directory submission service firms have become critical for companies seeking presence on multiple local business listings. This service is essential in that the market has numerous many online directories and if businesses have to sort out the best and most appropriate of these this process will eat into their time hence negatively interfering with their sales and profits. Directory submission services have in their databases a host of listings and they are thus better placed to guide companies to the most relevant ones for a particular line of business.

However, it not just about submitting companies into as many local business listings as possible. After all, anyone with enough time can do this. local directory submission service firms take it upon themselves to ensure that their clients listings are search engines optimized such that relevant customers will find them with ease.

This is achieved through several strategies and which starts by optimizing listings for Google Places because Google is certainly the number one search engine. The local directory submission service will start by creating a video of your business for submission to YouTube. The video should contain at least 8 photos of your business (tools available online make this process easier). Next, five keywords that best describe the five major products that your business deals in are created and some of them will be used to rename the photos discussed above. Your name, address and phone number are also required and these should be the contact details that your business will be using henceforth.

These aforementioned requirements plus details of your web address, service area, payment types you accept, hours of operation and any other additional services you offer, alongside a description of your business are submitted to Google Places. This description should include the name of your city and should be composed with light use of keywords. The YouTube video, photos, along with 2 other photos with the clients city name also are uploaded to the clients listing on Google Places. You may also be required to provide at least 3 coupons and also obtain not less than five real reviews, all which will be added to the listing.

The local directory submission service firm will also look to optimize the your websites title tags, H1 tags, image alt tags, hyperlink anchor texts with relevant and local keywords which include the city, state and/or service area that your business operates in. Your website will also be fitted with external links to other authoritative industry associations and major reference sources like Wikipedia. This part of this service involves building incoming links from relevant and authoritative sources and businesses and is best achieved by having about 50% links headed to your homepage with the rest targeting the relevant pages in your website. These links are realized through press release distribution, article marketing, blog commenting, forum posting, and profile creation on Squidoo, Tumblr, and other web 2.0 sites.

by: David Marshall

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