Local Marketing South West London

Local Marketing South West London

Local Marketing South West London

The way that people find products and services has changed over the past several years. Each of us used to count on things like the Yellow Pages when we were required to find a plumber or florist, 82% of people will search for those same things using the internet. In fact since 2007, the volume of searches made when using the Yellow Pages has halved whereas the number of searches using Google has more than doubled. Local businesses that use the internet properly now are growing 4 times faster compared to those that don't.

So what does that all mean for local businesses? To put it simply, if you don't have a visible online presence then you are likely to be losing business to your competitors. Moreover, a visible online presence doesn't mean just having a website. Your web site has to be found by potential customers when they're in search of products and/or services that you provide. There are a variety of strategies that can help with this and these are listed below:

article marketing mobile marketing forum marketing search engine optimization local search engine optimisation one page optimisation lead generation pay per click marketing blogging online video marketing Web 2.0 Marketing Social Bookmarking link-building directory submissions commenting on blogs social media audio podcasts

In addition to all this, there has been huge growth in the quantity of "local" searches, which is where we add geographical identifiers to the search term. One example is, when someone is looking for a dentist in south west London the search could be "dentist south west London". Google has now changed the way in which search engine results are shown, so that it is all the more important for local businesses to target the correct keywords.

So, local businesses must have a visible online presence to draw in new customers however they should likewise be focussing on social networking to both retain and attract customers. Social media is focused on building relationships, trust and with that referrals will follow. Sites like Facebook, Twitter and YouTube are extremely critical to succeeding in this area.

To sum it up, it is important for each and every local business to build both a local internet search marketing plan and also a social media marketing plan so that they can leverage the huge power that they offer. It doesn't matter if you are a sole trader, small business or larger corporation; working on your online visibility is essential to draw in and retain customers.

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