Local Search Marketing Trumps The Yellow Pages

Local Search Marketing Trumps The Yellow Pages

Years have passed since people relied on the Yellow Pages. There are times when it has been months since the last Yellow Pages was published and the company you are looking for has transferred location or changed numbers. Nowadays these heavy books are often stuck in storage without them even being opened. Honestly I think that the importance of the yellow pages is slowly coming to an end, unless you live in a place with no internet access or where internet is a hefty premium.

Now as a small business, you should ask yourself if investing on advertising space in the yellow pages is worth the expense? These expensive ads falls the risk of not even be seen by people. But it is not the end of the world. You have an option in Local Search Marketing. With Local Search Optimization gaining popularity over the years, companies are starting to shift their spending, preferring this over the Yellow Pages. You don't even need to have your own company website to be listed online. May your business be internet based or be a local shop the benefits of Local Search Marketing definitely outshines that of the Yellow Pages. What are the immediate benefits of Local Search Marketing?

1. Local Searches are displayed above normal searches. This gives you the opportunity to be seen first which would translate to more traffic for your business and have the opportunity to be the first to try closing the sale.

2. The ability to keep your listing updated anytime you feel the need to do so. You can include ongoing promotions in your listing for free. Should you need to change shop location or phone number you can change your listing as soon as you are able to unlike with publications where you need to wait for the next release of phone books to keep your contact details updated.

3. Your business will have more visibility to customers. By optimizing your local listing you can include step by step directions on how to get to your shop, where is the nearest parking spot for your customers convenience and other such details.

Creating a business listing won't cost you a penny, but creating a comprehensive and optimized one would take up a lot your time and effort. If you have been allocating marketing budget for the Yellow Pages, take moving some or all of that budget for local search engine optimization into consideration. I am a firm believer that hiring professionals to do the optimization for you is worth the investment opposed to you spending time to learn and set up an optimized listing yourself. In line of that, having a professional LSEO company author and manage your local business account would increase the possibility of potential clients finding your business through relevant keywords and will equate to more traffic for your business. The phone book as a source of information is on its last breath as more people nowadays heavily rely on the internet when searching for local businesses. Wouldn't you want your business to be found as well?

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