Look And You Will Find An Affordable Graphic Artist Who Is Right For You

When you need to advertise your products and you want them to be introduced or presented

with a strong visual impact, then what you need is a competent graphic artist. There are advertising agencies who charge the earth (by the hour !) and then, there is the affordable graphic artist who will charge you for the completed project.

What you are looking for is a graphic artist whose illustrations and style convey the impression that you would like your product or service to project. When an advertisement for a product is put together, it is the graphic artist who does the actual artwork. He will do the drawings, if illustrations are called for; he will select the font or lettering that is the most appropriate; he will choose the colors for the background and font, so that the visual effect of the advertisement is pleasing, inviting, dramatic or eye-catching to match your vision. If you want to use photographs, he will size and place them in a design that will make the best impact. He will also design the logo that will symbolize your product and make it instantly recognizable everywhere.

Larger advertising agencies employ a large staff and rent large offices, so they are quite likely to charge you a high fee for their services. It is better to look for a smaller design outfit that specializes in graphic design. You may find an affordable graphic artist who works out of his home. Once you have determined that you like the designs that he has produced in the past and that the artist is willing to listen to your ideas, is responsive to your needs and happy to discuss his creative designs with you, then you can discuss his charges.

Charging by the hour, (even if it sounds very reasonable) can turn out to be very expensive. You both could take a long time to come to an agreement over the designs while the drawing may need to be re-worked many times, so it is much better to find a graphic artist who will give you a rate for a completed project. Naturally, this will depend on how much artwork he will need to produce you may want advertisements for newspapers or magazines, banners or posters, letterheads and calling cards and possibly a logo. You know how and where you want to advertise your service or your product and you will have worked out a budget for that, so what you will need to determine is how many times he will re-work designs within his rate for a completed project.

You may also find an affordable graphic artist among the students and recent graduates of a design institute. If you do have a design school in your vicinity, go along and ask you never know what talent you will find. The basic requirements will remain the same, that you should like the work in the young artist's portfolio and that the two of you understand each other and can work together all you will need to determine is the price.

Many websites are devoted to freelancers; graphic artists and designers included. A quick search on the net will reveal a list of such sites. If you do choose to go this route, specify your area and ask to meet with the artist you may have viewed his work on the net, but creative ideas and discussions flow better face to face and you do want to see your own advertisements in living color before you approve a design.

A little time spent investigating the web and asking around among your friends will soon produce an affordable graphic artist who is just the right person for you. Good luck with your search may you have a long and happy association with your new friend !

by: V. P. Platania

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