Looking Up And Down: Examining The Impact Of Trade Show Booth Lighting And Flooring

Looking Up And Down: Examining The Impact Of Trade Show Booth Lighting And Flooring

When you think about a convention, the first thing that comes to mind is the trade show booth you've designed. You think about the graphics that are on it, the text you've picked out, the color scheme, and the structure. You're considering all the details, but you're probably missing a big part of the setup: the flooring and the lighting. These subtle details aren't factors that most companies ever consider, but they can make a big difference to visitors.

Small Elements, Big Impact

Lighting and flooring appear deceptively irrelevant to the overall look and feel of your unit. You don't think that they're a major factor; after all, you don't want visitors to be looking at their feet, so they should never see the flooring. You don't want them looking up, so the lighting is all right if it's enough for them to read. This logic might be technically correct, but experienced professional trade show booth designers will tell you that it doesn't quite work that way.

Visitors will rarely look at the lights or stare at their feet, but they will always notice if the exhibit feels too dim or if their feet are aching. The art of trade show display design is to not only create a great unit that appeals to visitors, but also to seamlessly use the elements of light and floor coverings to make visitors feel completely comfortable.

Basics Of Trade Show Display Flooring

There are many ways to accomplish that almost unnoticeable look with flooring. It's easy because so many options are available in neutral tones that will blend in perfectly with almost any trade show booth style. To make the best choice, first ask yourself what surface covers the current convention building. Most have a hard concrete, which is unforgiving on feet, so you'll want to choose something softer for balance. Visitors will be inclined to find your trade show display more favorable if their feet feel more comfortable the moment they step into your space. You can accomplish this easily with carpet or foam-based options. Some forms of wood or wood substitute are padded and may work as well.

Illuminate Your Trade Show Booth

Lighting is more difficult to discuss because there are a lot more options. Whereas there are only so many different types of surfaces that can cover a floor, there are a virtually unlimited number of lights that can help showcase your trade show display. The first thing to ask is whether or not your unit already has support for some form of integrated lighting. If so, you'll want to position lights along it so that you feel a warm glow coming from the walls of the stand without being overpowered. If not, you'll need to create a similar effect with lamps that connect to the unit by other means. Don't be afraid to change the brightness of the lamps in order to achieve the effect you want. Remember that it should make the words and images stand out, but should not be too intense or jarring.

Taking the time to plan these seemingly low impact elements can help your booth stand out. Companies that do focus on these report that people feel more comfortable in their trade show display, stay longer, and are more likely to become a qualified lead afterward. Making these small changes could help your company as well.

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