MLM Business: Reins In The Power of Blogging
MLM Business: Reins In The Power of Blogging
Do you know that you can use blog to help you reach the top of your home business opportunity?
A blog can be as private it can get but today any business builder cannot do without a blog to run his business. A business blog enhances your marketing, branding or even public relations outlook.
A blog in MLM is a versatile tool to build leads and increase your prospecting opportunities.
In the beginning blogs were simply manually updated components of websites. They were not posted regularly as they are mostly catalogue-style website selling clothing and furniture that does not need much explanation and hence there was no necessity to change it very often.
Websites in business today looks more like a website but if you would to look closely, they are in facts blogs. Business owners know that business is a two-way traffic which encourages communication between two parties.
Today, with the internet, the marketplace has become a "buyer's market". People now have the choice and they can choose to buy from whoever they like. It is no longer a marketplace where you can change and manipulate your customer's mind.
People would normally make a search and read blog before they decide to buy anything. An advertisement can only say so much about a product, but does it have someone actually speaking to you commenting and recommending the product to you? It still lacks a human factor here.
In your MLM business you need to interact with your prospects and distributors. Blogs builds credibility, enhances brand visibility, disseminate on updates fast, and encourage transparency.
Blog--Builds Credibility
People can perceive that they are dealing with a human behind a blog and not a faceless block of electrons. A blog adds credibility to your business because they can actually see you talking to people you are prospecting or those already in your group.
Blog--Builds Brand Visibility
People are talking to you or among themselves in your blog. They will be talking either about your products which indirectly brings consciousness to your brand to your readers alike. A passive website will only get a passive response from your visitors. Since there is no interaction, you do miss the opportunity to engage with them. The social media which is the rage now, encourages engagement with your customers or members, not just talking to them but talking with them.
If you do not have a blog, there is no way they can communicate with you except through emails. But emails' conversation is only between you and the writers and they do not get published for all to read. This type of conversation does not benefit anyone in your business in the long run.
Blog--Disseminate Updates Fast
If there is any complaint from your customers about your product, the issues could be quickly attended to and resolved fast. Any potential negativity and bad publicity could be avoided by using blog to dissipate the issues quickly. A normal website would not have the options to make their problems heard more speedily resulting in rising tension causing by all the unnecessary delay in solving urgent and important matters.
Any changes and new updates in the marketing plan could be disseminated to all your down-line without any undue delay. Members feel disgruntled if there are not informed matters that would affect their earnings. New products promotional tools and information handouts are open for discussions and any experiences could be shared among fellow members.
Blogs--Encouraged Transparency
Blogs brings a great deal of transparency in your MLM business, because regular updates bring your members closer to you. Any new sales tactics are shared by you and others. Any complaints about the product or company is highlighted and everyone can contribute by helping to answers any questions posted.
In MLM you need to keep taking to your people to keep them interested and motivated in your blog, as you cannot depends solely on the company's to do all the job for you. You have to take charge and lead your group and show your leadership qualities.
Everyone knows that home business strategies has evolved tremendously, and we have come a long way since we started off with cold calling to generate leads. The 21st century's big bang has brings us the blog. It is time to reins in its power.
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