Mahindra Navistar - Papa Ka Business
Mahindra Navistar - Papa Ka Business
Mahindra Navistar - Papa Ka Business
The world is a big place and its full of prospects. Following the old way of study hard, go to a good school, get a great job, and work your way up the ladder is practically finished. Success today, whether its in a job or owning a business, is all about creating value.
When youre in a developed country surrounded by hundreds of millions of people who share similar skills, it can be a bit competitive to do this. Then why not join something that has been developed by your dad? Studies show that more youth are restraining themselves from joining their fathers business.
Certainly, for an industry like trucks & logistics, joining the business is something the sons avoid to do. But with the launch of pioneering trucks & technology in the trucking industry in our country, youth are planning to join their dads hard earned company.
Mahindra Navistar has initiated Papa Ka Business campaign which motivates & encourages youth to join their dads business. This is not only related or restricted to the logistic industry, but rather takes a wide approach to inspire youth to join their family business.
The first part of the campaign is the Ok is no longer Ok on Facebook which is running a Papa Ka Business Video storytelling contest. Fans will answer simple questions everyday based on the short 10 second edit of the TVC. A new question is introduced every 2 days for the fans to answer. The second part is around fans & online visitors submitting videos with their experiences of working in their family business. Contest winners will be awarded with iPod Nanos.
The great thing about being young is that you have nothing to lose and everything to gain. Its the only time in your life that you wont be burdened with other responsibilities. So join your Papa Ka Business and lead your own company & achieve new heights.
Also -
Mahindra Navistar Excellence Awards:
Mahindra Navistar has taken yet another step towards Outperformance by the Mahindra Navistar Excellence Awards, which distinguishes and rewards Outperformance, Brilliance, Innovation and The Pioneer of the Indian Trucking Industry. These awards aim to be the Oscars of the Indian Transport Industry as it is the first initiative ever taken on such a grand scale. Mahindra Navistar Excellence Awards is an opportunity for trucking industry members to showcase superiority and outperformance in their work.
The Categories for Mahindra Navistar Excellence Awards:
Fleet Owners & Fleet Drivers
The rock-solid structures of the trucking industry are the fleet owners & drivers who work 365 days to keep the economy moving. Mahindra Navistar recognizes their efforts & awards them for their outperformance in the industry.
Youth is certainly an important part of the Indian Trucking industry. It holds the passion within them that will improve the industrial economy. Mahindra Navistar has also instituted Youth Transport Personality of the Year 2011 Award to identify, recognize and reward the young stars from the new generation of Fleet Owners.
Commercial Vehicle Financiers
Financiers are the lifeline of the Commercial Vehicle Industry. They are the ones who provide the wings to the ideas of the transporter. Vehicle purchase finance is the safety net that is built around an enormously uncertain business of transport.
Highway Dhabas
Dhabas equally contribute towards the development of trucking industry as they are the ones who ensure the health & well-being of truck drivers when they are away from their homes, plying on the highways. Dhabas are not only a stop for food for the truck drivers. Along with serving delicious food & a place to rest, they also have amenities such as washrooms & bathing facilities that gives the truck driver a Home away from home.
Non-Profit Organizations
Bodies who are working towards the progress of trucking industry in the country will also be considered for rewards under Mahindra Navistar Excellence Awards.
by: Kartik Verma
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