The princess of Bollywood Kareena Kapoor is signing with Mahindra & Mahindra to endorse their scooters segment
. Karina kapoor disclosed that the bond is for more then an year but tried to stay away from the actual statistics. Under the contract, Bebo will endorse all three brands: Rodeo, Duro and Flyte. The accord includes all types of campaigns including press release and other media as well.
Kareena Kapoor will first work for the campaign of Mahindra Rodeo and will be visible on screen by the end of this month.
Mahindra & Mahindra is taking a big move in signing Bobo as the brand ambassador of Mahindra scooters. In all the major interviews with the company officials said that they were delighted to sign Kareena for there scooter endorsement as she is one of the prominent face in Indian film industry just as Mahindra & Mahindra is in the Scooter production segment.
Kareena Kapoor has used the Mahindra & Mahindra PowerScooter in 3 Idiots as Pia two years back. In this movie she played a commendable role of a young girl pursuing MBBS. Movie was a super hit which left good memories with her. Kareena Kapoor expressed her delight in endorsing the brand.
Kareena Kapoor is not the only character from 3 Idiots endorsing Mahindra & Mahindra products but Amir Khan is also in the line. Amir Khan is also signed for the endorsement of Mahindra & Mahindra's latest bike Stallio.
After selecting the prominent names for its brand ambassador, now Mahindra & Mahindra will pay attention to its volumes.
Kareena Kapoor made a statement, My experience with Mahindra Scooters dates back to two years ago, when I rode a Mahindra PowerScooter in 3 Idiots as Pia. I am delighted to be working with Mahindra two-wheelers,
Viren Popli, M&M senior vice-president stated, There are very few actresses who are as stylish and hardy as Kareena. Our scooters are also same and hence she completely fits the bill.