Make Content Marketing Work For Your Business

According to the 2010 Content Marketing Spending Report conducted by Junta42 on 259

different marketers, most are planning to spend as much as 33% of their budget on the promotion of their business with articles. The truth is, marketers are understanding how powerful the written words is and are using it to their advantage. However, using it and making it work for your business are two different things entirely.

Content marketing is using unique and original articles to persuade your target market to visit your website. Once there, your website should do the rest in convincing the visitor that purchasing your products or services is the solution for them. Therefore, it is critical that your website is easy to navigate and has a great landing page.

The articles written should then be published to article directories that your target market frequently visits. How do you know you are publishing them in the right directories? Look at what others are publishing on the site. If there are no other articles written about a topic similar to yours or there isn't even a category for it, this is not the directory for your business.

Before publishing any of the articles, marketers must also take time to edit them and verify there are no mistakes. The information must be fascinating and the title has to grab the attention of anyone who sees it. Enticing someone to read the article is the first step of the plan and if you are having difficulty in this area, your articles are not going drive the traffic to the website.

As so many more marketers are using content marketing to grow their business, it is imperative that one does what they can to make their business stand out. To do this, your writing must be compelling. In fact, if your articles do not offer something to the reader, they are not going to come back for more or visit your site. By making sure that your articles offer a solution to a problem of your target market, you will guarantee that this strategy is going to get positive results for your business.

by: Michael Anthony

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