Make Your Ads More Effective

Advertisements, they say, is the poetry of today

. In a way, this can be said about online classified ads.

Of course, your typical advertisements are more complicated affairs, with their flashy visuals and slick presentation of message. But classified ads are also advertisements, albeit in a different form. And like poetry, classified ads should be concise and meaningful. Although poetry can either be epic-like in terms of length or as short as a haiku, no word should be wasted. Due to the limited space allotted for them, the same can be said about classified ads. And as with poems, a classified ad should pain a perfect picture of the product or service being presented.

So how can you make a classified ad as clear and concise as a well-written poem?

As with the any form of literature, the title should be given prime consideration. It is, after all, the first thing everyone will see, so you have to make the best first impression. For instance, if you are selling a mobile phone, its not enough that you say youre selling a mobile phone on your ad title. You have to be exact in order to attract the interest of a potential buyer or customer. Indicate the model name on the titleand add a keyword or two as well. When an interested buyer is searching for an iPhone, for instance, he wont simply type in iPhone on the search box. He could use cheap iPhone or best second hand iPhone.

Needless to say, use accurate keywords. Theres no point in saying the iPhone you are selling is cheap when it isnt.

Next up is the description. Again, it has to be accurateand do not leave any stones unturned, so to speak. If you think the product or service you are selling has any more attractive features, do not let go unnoticed. When its not on your ad, people would assume it doesnt exist. However, it has to be short. People will not spend significant amount of time reading your product or service description, no matter how well-written it is.

When selling a used item, be as descriptive as possible, even if you have pictures to show. Describe the state of the product, as well as any potential flaws due to its second hand stature. If the product is in mint or near mint condition, say so. Otherwise, it would seem as if youre trying to hide relevant information.

Many online experts say that it is best to use a classified ad to direct potential customers to your website, if you have one. This may be true and effective, but the best solution actually lies in between. Use the ad as a means to promote your website by including a link on the advertisement. However, it would be a waste to simply using the ad for website promotions, use the ad to promotion a product and just a link to your website at the end of the product description. Its effective and ethicaland it allows potential customers to see your other products and services.

by: Walter Lester

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