We currently live in a world where everything has to be incentivized
. Everyone will do something for someone if they get something back in return. It is sad but it is also true and the same rules apply for big companies for example: Best Buy, Red Lobster, Staples, Dicks Sporting Goods etc. So these coorporations invest in Survey Panels to get them accurate feedback from consumers that they can use to improve the company. This works because in the long run if they improve the company essentially they improve their sales and reputation. So they give the Survey Panels some money and the Survey Panel gives you a percentage of that money. It is a win win situation, its honest and its upfront and its you making money from surveys while helping the organizations that you love at the same time.