Making Sales Business Cards Work
Making Sales Business Cards Work
Making Sales Business Cards Work
There are many types of business card printing. Most people print business cards as their personal calling card, while others use them for marketing or sales purposes. In this article, I will teach you about business card printing for sales. A "sales" business card is a bit different from normal business cards. It takes some different design features to make it work. Let me give you the basics on these sales features for business cards. Below is a list of all the things that you may want to do and integrate into your own custom business cards to make them effective at sales. Add your marketing message To make a sales business card work, the first step is to add your marketing message. A sales business card cannot really sell anything with just your contact information. Within a sales business card, it is important that you include a brief description of what product or service you are selling, the standard prices and any other special offer that you may want to talk about. Make sure of course that all these information does not overwhelm the color business card design. You can either make this marketing message a little bit smaller or you can... Use the back of the business cards One of the best tricks to make a sales business card to work effectively is to use the back of the color business cards. The back of color business cards are a rarely noticed feature in business card printing. However, when it comes to sales business cards, the back of the card is prime real estate for a marketing message. With this, the marketing message won't have to be inserted within the typical business card content and it has its own layout space to make it effective. So if you are sure that you want to print business cards to help with your sales and make it work effectively, use the back of your business cards. Don't be afraid to use full color images Another factor to make sales business cards work is to always adopt the philosophy to never be afraid to use color images. A sales business card is basically a mini-advertisement or promotional tool unto itself and it will require the use of full color images to increase the impact of its message. So while it is expensive, it does pay to invest in full color business card printing with full color images to improve your designs. Besides including your full color images of your product or your service, you might also want to insert a full color image of your logo in the design to add more authority to your business cards. Use folded business cards Now, if you are still running out of space with your sales business card, another tip I can give you is to use folded business cards. While using the back of the card is usually enough for most, a folded business card will add another whole fold into your card layout. This makes it look like a mini-greeting and business card, but with sales purposes. Of course, you should use this trick with caution as it is not truly considered a standard business card configuration. However, if used wisely, you should be able to establish relationships with people while at the same time promoting to people with ease. So when needed, do not be afraid to use folded business cards. Insert an invitation Finally, sales business cards will work more effectively if you always insert an invitation into your business card content. Anything from "limited stocks only" to "call me for a special discount" should usually work. As long as there is that invitation or call to action, you can be more convincing with your sales business cards and make the work effectively. So those are the things that you need to know to make a sales business card work. Make sure that you integrate these features in your business card printing if you really want to drive sales from this medium. Good Luck!
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