Makovsky's Health Practice Adds Digital To Policy + Product Services

Builds on Sector Strength to Meet Client Needs

Makovsky + Company , one of the worlds largest independent Public Relations firms, announced today that it has added a third arm to its Health Practice by including digital and visual communications to health policy and product positioning. This addition reflects the importance of integrating traditional, social and digital communications in delivering new product indications and approval information.

Leveraging Makovskys power of specialized thinking, the digital offering will align the firms deep health-sector knowledge, outcomes-based solutions and social media expertise, giving clients a competitive advantage in todays challenging marketplace.

Direct-to-consumer promotion has given way to patients creating their own conversations around illness and solution, said Gil Bashe, executive vice president, Health Practice leader, Makovsky + Company. Expanding into the digital space is a natural extension of our intuitive ability to connect key audiences to the message.

Timothy Kane, executive vice president, leads the health digital effort. An award-winning writer, designer, marketing strategist and educator, Kane has developed online experiences for clients such as Quest Diagnostics, BioTrove and a number of other pharmaceutical and biotechnology companies. Joining Kane is Michael Meikson, vice president, Interactive Creative Director, serving as the groups digital strategist. He has developed online vehicles for numerous pharmaceutical products including Topamax, Toviaz, Androgel, Aciphex and Mylicon.

Digital media has broadened our ability to access information and participate in conversations; from a virtual second medical opinion on WebMD to a support group for an ultra-rare disease, said Kane. Our job is to build the digital foundation for these conversations and their communities through targeted messaging and channels.

by: Kevin Waddel

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