Managing Expectations

Managing Expectations

Managing Expectations

When the company started, the employees and the owners were in constant communication. There was an open door policy that made everyone feel connected. There were company outings and group sessions to help improve service, while at the same time improving the morale of everyone who worked there.

The owners often talked about the "company culture" and became involved in the lives of their employees.

But, the company soon began to grow at an incredible rate. Those who started with the company saw promotion after promotion and it looked like the sky was the limit. However, many of the new employees became upset. The culture they had heard so much about when they started seemed to no longer exist.

The outings, the face-to-face meetings and everything in between fell apart because there were just too many people.

As a result, there was a lot of turnover, as people came in expecting a tight-knit group and left when their voices seemed unheard.

Now, this company is still thriving, but they've had to make a change. They now educate new employees about the new culture and what to expect. Rather than letting the old stories flourish, they have new stories of much larger groups and how to make your voice heard in a big group.

Managing expectations is important, whether your small business is growing or whether you're attracting new customers.

How many times have you received a flyer in the mail and rushed to the store only to find that the items on sale are few and far between? Your expectations weren't properly managed and, as a result, you probably were a little upset.

The key here is to follow the old adage "honesty is the best policy." It's okay to add an exciting flare to your ads or job postings, but make sure you're setting up your prospects with an idea of what they'll actually get.

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