Manual Submission Vs Automated Submission
Directory submission involves submitting a website to web directories
. There are many types of directories including niche directory, general directory, and regional directory. Submitting your website to directory can help to increase the exposure of the website. If the directory receives a large amount of visitor, it is possible that it can drive some traffic to your site. There are two ways which you can submit your site to the directories which include manual submission and automated submission. Both submission methods has their own advantages but manual submission is the most effective.Manual submission
Manual submission is visiting each directory to submit the website. Manual submission may be more time consuming compare to automated submission. With manual submission, you can lower the risk of spam that are submitted through automated software. Manual submission has a higher approval percentage compare with automated submission. Most directories are reluctant to approve website that is submission through automated software. When they detect it is an automated submission, they will delete the URL details from their database. Once the URL is deleted, it will be hard to get included in the directory.
With manual submission, you will be able to choose the directories to submit the website. Since there are thousands of directories, it can take a lot of time to submit to all of them. Many people outsource directory submission to a SEO company. Before purchasing a directory submission service, make sure you do some research on the internet and read reviews from customers. Typically, you should not submit to too many directories in one day.
Delayed Submission
It is best to choose delayed submission service. Delayed submission is a type of directory submission which is carried out over a period of time. For example, a SEO company may offer 1000 directory submission over a period of 30 days. Every day, the SEO Company will use a different title and description in the submission. Search engine likes link building that is done progressively. In the past, a site can rank on the top position of the search result if it has the most link regardless of how fast the link was built. Nowadays, the search engines had altered the algorithm. Submitting to too many directories within a short period of time will make you gain the links too fast. As a result, the search engine may incur penalty on your site. Sometimes, it will attempt to de-index all the pages on your site as form of penalty.
Changing the anchor text for the directory submission will prevent duplication problem. In addition, it make the submission process appear more natural to the search engine. For instance, if people were to suggest your site for directory listing inclusion, they would not use the same title, description and keywords. Therefore, it is important to vary the title, description and keywords so that it will look natural. If the search engine perceive that it is a natural vote, it is more likely to assign a higher ranking for the site.
With more time to perform the submission, the directory submission team will be able to put more devotion on the submission process. While ordinary submission is cheap, it produce lesser benefits.
Automated Submission
Automated submission involves using a directory software to submit to the directories. Due to the fact that directory submission is time consuming, many people had develop a directory submission software. Examples of directory submission software include Fast Directory Submitter, Brad Callens Directory Submitter, Submitting Monster and etc.
The automated submission software produce a lot of problems. With automated submission, all the links will have the same titles, and description. When the search engine noticed the titles and description are the same, it will know that they are submitted by the owner of the site and assign less points for the backlinks. In this way, links from automated submission is much more inferior compare to directory submission.
Though automated submission software has many built it feature, they are not recommended since most directory will not accept automated submission. In addition, automated directory submission is not as effective as manual submission. Furthermore, almost all the directories have a captcha code which must be entered before the URL will be submitted for approval.
Automated submission software is a waste of money. When the software submits the site to thousands of directories, the chances of rejection will also increase. Submission software will only submit to a category which you have chosen. If the directory doesnt have the category, it will skip the submission or submit it in the wrong category. Thus, it increases the chances of the editor rejecting your website. The directory submission software can only submit to directory that doesnt implement Captcha code. Most of these directories are newly launched directories or unauthorized directories. Sometimes, the directory list that comes with the software includes directories that are hosted on the same IP. Directories that are hosted on the same IP are considered spam sites and will cause your site ranking to fall in the search engine. Hence, manually submitting to 10 high quality directories will offer much more value than submitting to thousands of low quality directories.
Benefits of Manual Submission
Though manual submission is more time consuming, it has a higher success rate. There are many SEO company to charge a reasonable price for the manual submission. The SEO company which you choose must be reliable since there are many scams around the internet. Some scam artist will advertise as offering manual submission but they submit with an automated directory submission software.
Besides gaining a backlink from the directory, you will be able to obtain free referral traffic from the directories. With manual submission, you will also be able to target the audience more effectively. In manual submission, you can choose a specific category and subcategory for the site. Link from a more relevant category are higher in quality than link from an irrelevant category. In addition, placing the site under the appropriate category allows the visitors to easy find the site.
by: Mascar Rooney