Market: Automotive Safety Complaints Into A New Contract With The Marketing Focus - Automotive
Consumer Protection Committee, according to Fuzhou statistics show in Fuzhou in 2009
received complaints cumulative total of 307 vehicles from more than 403 since 2008, fell by 23.8%.We all know, in recent years, with the rise in car sales car complaints a linear upward trend, but in 2009 they create the historic appearance of the "down" trend, and in 2008 the dominant position of car complaints car ads complaints actually there to lodge a complaint, while there have been zero complaints prices of complaints ... ...
But it is worth attention is that car sales contract complaints complaints in 2009, became the new hot spot at the same time, car safety complaints from the complaint in 2008 into 20 in 2009.
Price and quality remain the main theme of complaints
Auto complaints in 2008, the car price and quality complaints are the leading automotive complaints were 103 and 89, accounting for about half of vehicle complaint issues.
The 2009 car complaints, complaints about car prices and quality are still the main theme of complaints, and the upward trend, which, in 2009 the number of complaints about the car prices were flat in 2008, to 101, the quality rose to 95, the total complaints for the year accounted for 33.9% and 30.9%, both accounting for over 64.8%, 47.6% compared with 2008 increased by 17.2%.
2009, China's fast-growing auto market, car sales break 13 million mark overall, as the world's automotive power, Fuzhou annual car sales have reached 64,613, an increase of more than 16,429 in 2008, an increase over the proportion of 34.1%.
Auto market is excellent for 2009, many brands have appeared in such fare to mention cars or trucks queuing phenomena, so the corresponding price of the complaint in the natural and ultimately, vehicle quality and price proportion of complaints increased by 17.2 % is not surprising. Authoritative survey shows that car part, 2009, the imbalance between supply and demand in the automotive market, auto market for less than the demand, and waiting for the bus fare issue is also part owner of the car was an important aspect of accurate, 32% of the owners that link in the car, the most dissatisfied with was to "increase or other vehicle."
But the unexpected, in 2009, prices of automotive quality complaints and complaints accounted actually reached the total annual volume of complaints of 64.8%.
Marketing contract with the complaints into a new hot car
Fuzhou Consumer Protection Committee from the figures can be found, vehicle safety and marketing contract in 2009 to become the new hot car complaints. Among them, the vehicle safety complaint to lodge a complaint by the growth in 2008 20 in 2009, accounting for 2009, 6.5% of the total vehicle complaints.
Can be seen, with increasing car ownership, the importance of safety of consumers have improved accordingly.
Same time, the car sales contract, although more and more standardized, but in 2009 complaints about more than marketing contracts since 2008 have increased 20-fold more than 1, reaching 41, the proportion from 4.96% in 2008 rose to 13.4% in 2009, with the same vehicle safety complaints linear upward trend.
According to City Council introduced ZHENG Bao-hua, executive vice president, automotive marketing contract mainly because of complaints of car shortage, or 2009, waiting for the bus queue, in no way a contract of orthogonal turn, this issue quite prominent in 2009, So car sales contract complaints more than doubled.
View of this, car sales contract to be further standardized and improved.
by: gaga