Marketing Management In India Vital Part Of Any Business

Marketing and sales are two words which are usually misunderstood by most of us

. Marketing is almost always related to as sale of a product. Although marketing and sales are inter related or are part of the same group, they perform different functions which are related to each other. Marketing has a broader area of functioning as it creates brand name and the demand for the brand. However sales is basically fulfilling this demand for brands and closing the sales with the consumer.

Marketing and sales are two equally important part of any organization which coexists with each other. Marketing deals with the brand name, creating awareness of the product through advertisements, plan strategies to create the demand among consumers and maintain the public relations. On the other hand, sales directly deals at the consumer level fulfilling the demands of the market created by the marketing department. It can be said that while marketing is a long term goal, sales is more of a short term goal.

A business organization has many wheels like finance, human resource, IT, marketing and so on. The functioning of an organization is complete and can find success only when all these wheels work well together. The institutes providing management education grooms personal to work in this industry giving an opportunity to develop their professional abilities to take up their jobs with confidence in the global industry.

International School of Business & Media, which was established in the year 2000, has spread its wings with establishment of campuses in Gurgaon and Kolkata, providing management programs and services. Since its inception, it has kept up its standards by grooming the best managers who have a contemporary knowledge base along with decision making capabilities and very strong and ethical business practices.

ISB&M offers undergraduate courses in business administration and postgraduate programs in business management and supply chain and operations management which are teamed with a course in MBA. Taking it one step further, the institute has established itself in the consultancy services in Human Resource Management, Operations & Total Quality Management and Marketing which deal with climate surveys, project effectiveness and evaluation research, industry trend analysis and marketing research.

The institute offers marketing management courses in India like Negotiating skills, Mentoring, Grievance Management, Finance for General Management Competence, HR for Non-HR Line Executives. These programs conducted for the Middle Management Executives is an opportunity for these management personnel to upgrade their management skills to face the challenges of the ever changing industry. These courses greatly help one to sustain the challenges and update themselves with the knowledge and skills needed by the industry. Along with these ISB&M also conducts courses for Managers, General and Regional Managers and so on to enhance their abilities and skills giving them an opportunity to keep up with the pace of the global industry which in turn helps them to understand the market in a better way.

The institute with the highly qualified faculty and facilities that meet global standards provides a platform for both students and working professionals to prove their mettle in the field of management and the inspiration to work towards achieving their goals.

by: Dr. Pramod Kumar

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