Marketing On Facebook: A Free Advertising Tool For Your Business
With an ever-growing community of 845 million members
, Facebook has redefined how businesses both big and small interact with its consumers. Long gone are the days when marketing efforts consisted of print media and commercials that were presented without comment. Now, you are expected to engage with your consumer base and foster a deeper, more interactive connection with prospective and current customers. While there are plenty of paid advertising options which have their merits, the most powerful form of marketing on Facebook is completely free, but requires some time and attention on your part.
Imagine a world in which your Facebook page is the only source of information about your business. Then look at your page. Are you missing key details? Does it look like it was hastily put together? Instead of being genuinely inviting, is it simply lackluster? If you answered yes to any of those, you have some work to do. Of course, Facebook has not eliminated the internet, but there is an expanding demographic of patrons who turn to it first when searching for products, services, and events. It is quite possible your page is the one and only opportunity you have to entice certain prospective customers. Fortunately, with a little time and creativity, you can easily transform your Facebook fail into a success.
One of the smartest things you can do is take the interactive Facebook Pages course available on the site. It will orient you to the new Timeline format, which is highly customizable and generates a business page that looks more professional, and ensure you are making the most of it. Your page should not only provide critical information about your business (contact information, hours, products), but also express your business's identity. For example, your cover picture is a perfect opportunity to identify your brand and draw in users. In fact, the entire visual aspect of your page is incredibly important. In addition to a compelling cover photo and profile pic, post high quality eye-catching pictures that spark people's imagination with accompanying text in a conversational tone that genuinely captures your voice.
After you complete your profile, do a little outreach and find other pages to like and follow. They could include vendors you work with, products your business uses, and other ventures you admire. This accomplishes a couple of things. First, they may like and follow you back, which will increase your visibility among their customers and could even lead to a partnership that benefits both of you. You are also adding value to your page and enhancing the experience for your customers. While this a competitive economy, an atmosphere of collaboration and cooperation yields some amazing results. No one expects you to promote your direct competitor, of course, but you are building a community that consists not only of customers but also colleagues.
Once you have done this, it may be tempting to think of yourself as done, but you are not. Marketing on Facebook is an interactive experience that requires continual attention. Post regularly and engage your followers by asking questions. It may be slow going at first, but soliciting feedback initiates a conversation that increases enthusiasm, deepens brand loyalty, and generates ideas about how to improve your business. If you are grasping for things to post about, let your passion guide you. For example, if you sell a wide variety of products, highlight the ones you love the most and suggest ways people can use them, such as a recipe or project idea. This creates good will and encourages purchases. In addition to posting about special promotions and events, you could post fun facts about your business that inform and, on some level, entertain. As busy as you are, set aside a little time at least every couple of days to spend on Facebook. Depending on your activity, it might take 10 minutes or, if a lot is happening, much longer. Approach it with a sense of fun, and your page will reflect and cultivate that enthusiasm.
While actually running your business is your top priority, social media has become an integral part of its success. If you want to survive in this competitive economy, you need to foster strong connections with your customers, and Facebook is the best way to do that when they are not right in front of you. So, embrace what it has to offer and fold it into your regular activities. Genuine interactions brimming with zeal will capture people's attention every time. That attention will translate to profit eventually, and you will have your own story about how Facebook helped your company thrive.
by: John V
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