Marketing Strategies For Small Business: Article Marketing

There are so many ways small businesses can advertise

. Most marketing strategies for small business need to be low cost. The smaller the business, the less room there is for error and the tinier the marketing budget.

Fortunately, its not that difficult to find a lot of things that are very affordable. Today, however were going to look at article marketing which is completely free and serves two purposes.

First, you have the SEO potential of article marketing. Depending on which directories you submit to, you can end up with some very highly ranked backlinks to your site. That can really boost the rank of your site, too, especially when there are several articles in the top results for your keywords.

The second result of article marketing is direct traffic from those articles. People actually do read them, so if you have used your keywords well, you can easily gain hundreds of visitors, in addition to the boost in rankings. Thats two benefits in one!

Article marketing is very simple if you know how to write, but it can be quite time consuming. Thats why so many people try to just outsource everything. The problem is that if you are outsourcing the writing to a writer and getting a virtual assistant to handle the article submissions, it can start to get pretty costly. You need low cost if you want to stay in business, no matter how great the marketing is!

Before outsourcing, have a clear idea of what you want. Take the time to research your keywords and decide precisely what you want from your outsourcing people. They will work better with clear instructions, so be sure to instruct them. Then you can start looking at other free marketing strategies for business and see how they can work with the article marketing to help build up a marketing network that will really promote your system.

by: Genesis Davies

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