Marketing Strategies To Improve Your Holiday Sales
November and December are the busiest shopping months of the year
. Black Friday sales offer consumers incredible discounts on items they plan to give as gifts during the holidays. Put your marketing campaign to the test this holiday season.
Create an Affiliate Program
Affiliate programs increase sales. This simple fact should never be overlooked, especially during the holidays. An affiliate program allows hundreds or thousands of people to help you promote your products.
Traffic increases, sales increase and you pay affiliate marketers for their hard work. It really is a simple process and one that is worth the effort put forth. The affiliate marketer earns extra holiday spending money and you generate more sales.
Join Social Networks
Social networks like Twitter, Facebook and MySpace are incredible places to promote your business, website or affiliate products. Word of mouth is still the best form of advertising. Social networks broaden your readership and potential customer base with every message you send out.
Build a large friends list or following and prove to those following you that you're a trustworthy source. Market yourself as an expert in your field by sharing valuable information in the form of articles or quick little status update messages. Articles allow you to share a lot of information and social networks are the perfect place to promote them.
Decorate for the Holidays
'Tis the season; for holiday decorations. Everyone loves holiday decorations. Santa, snowmen and snowflakes have proven track records for improving sales.
Take the time to decorate your business or website for the holidays. Holiday graphics for websites should be relatively small but effective. Change the background color to a festive color, add snowflakes as bullet points or put graphics of bows on pictures of gifts.
Steer clear of religious-themed decorations unless your target audience shares your religious views. Your overall goal is to attract business and make sales. Make sure your decorations are general and not offensive.
Offer a Free Gift with Purchase
The holidays are a time of giving. Consider offering special perks with each purchase. Everyone loves to get something for nothing, even if it is something inexpensive.
Special perks may include anything that adds value to the order. Free or discounted shipping costs are an incredible way to increase sales. Shipping costs get very expensive for shoppers this time of year. Free or discounted shipping is an easy way to give something for nothing.
The offer of a free gift with purchase tends to pull more traffic to your website. Everyone wants to see what they can get for free if they make a purchase. Offer special free items with specific items to increase the sale of a particular item. For example: Free scarf with purchase of a hat.
Consider allowing customers the ability to ship pre-wrapped gifts to multiple addresses. Free shipping isn't always a feasible option when this idea is considered, but the convenience of shipping from the point of purchase is usually worth the cost.
Promote, Promote, Promote
More people discover new shopping websites by accident during the holidays than any other time of the year. Make the most of your marketing budget by promoting on social networks and using article marketing where appropriate.
Consumers love to look for valuable information and shop online whenever possible. They need information about your products. The more valuable the information you provide, the more sales you will make during the holiday season.
by: Mike Lawson
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