Marketing Strategy For Businesses on Facebook
Marketing Strategy For Businesses on Facebook
If you have been around social networking sites, you must have heard all the buzz about Facebook. One of the largest social networking sites with not only maximum number of individual users but with also a maximum number of organizations registered with it. So, there also is a buzz around that its one of the greatest opportunity to market your business on Facebook. Of course it is, but how many of them have actually made successful sales on Facebook those who have been trying to market their business on it?
Very few. Why? Lack of marketing strategy for a social media website. Facebook is certainly a great place to market a business but it is a social networking site. Marketing strategies in such cases are different. Here I will give you few tips to develop a unique marketing strategy for a business on Facebook.
Brand Yourself or Your Company:
Branding yourself or your company lets all the users round the world know who you are, what you are dealing with. Do not just sign up and start marketing your business. Complete your profile with everything in detail. Clearly state that what your company have achieved so far and what your future plans are. This will make a clear and solid impact in everyone who come across with your Facebook profile. They will know your business thoroughly and may like to deal with you.
Include Yourself into a Network:
If you notice carefully you will find most businesses are members of many of the related communities or groups. This is one of the things you must do too. But do not just become a member and wait for your business growth. You must let them know about your presence. You must stand out of the crowd. Start with making comments, take an active part in discussion, include yourself in a healthy debate, add members to your friend's list. These are few of the ways that will bring you fast exposure.
Update Your Profile Regularly:
First thing the members of social networking sites do even before checking their emails is, check updates on their group members, communities etc. Keep your profile up-to-date. If you have no idea, you can upload an audio or video to your Facebook profile. Include an audio or video of your latest seminar or business meeting. That forms a professional impression in your community. Make a wall post about any recent activity that could be share with everyone. Stay updated and keep everyone updated.
Make a Sale on Facebook:
Here comes the butter of this article. All in all you joined Facebook to make sale. If you do not ask your customers to buy they will not come on their own to buy from you. There is a very legitimate and a very effective way to do this. With a little editing you could place your opt-in page on your Facebook profile. This is one of the perfect practices you should apply to market your business on Facebook. You could also place your products and a checkout button. But this is not what I would recommend you since people gather in this community for fun, latest information, problem solving and simply to meet new friends. You should be able to balance your sa
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