Marketing Tip: Check Your Headline

If you think youre not getting the just desserts you deserve

, look at your marketing campaign; it can surely tell you why it is so. Particularly, look at your headline. What you feel about your marketing collaterals such as your custom greeting cards failing you may just be justified because of what you have for your headline.

Take out your printed sales literature now, be it postcards or greeting card printing and look at the headline you wrote. Do you think its strong enough to capture your interest? Did you use a strong headline in the first place?

And does it really matter whether you have a strong headline or not? The answer is a resounding yes! If you dont know it by now, a strong headline can make a marked difference on whether youll be successful in your business or not. Using the right headline can actually make or break your marketing campaign, which can then lead to your business closing shop.

Why? Because the headline is the very first thing that your target clients will see and notice before anything else. When your custom greeting cards arrive in the mail, what your recipients will be looking at would be your headline. A strong one can gain you new leads for your business. It can help you make your target customers want to know more about your offer. A poorly written headline can drive away and totally wash out even a tiny bit of interest they have to begin with.

Its true. A strong headline can pique their curiosity and interest. And a strong headline can definitely make the decision whether they would want to read the rest of your message or simply ignore what you have painstakingly designed for them.

So what makes a strong headline that would make them want to know more? Again, a strong headline that captures the interest of your target audience would be the best bet. The headline should appeal not only to the minds but also the emotions of your target readers. It takes just one look and your target readers will already know whether to feel interested or to throw you in the trash along with this mornings breakfast.

One way to make sure you have a strong headline is to make sure you have a promising offer tucked in there. An irresistible offer cannot be missed and ignored. When you write your headline, make sure that you include a promise of benefits to be had if they read the rest of your message. Since no one ignores anything that would benefit them, your headline then should hint at something great something of value that it would be a grave mistake for them to pass up.

A strong headline is this: the benefits that your reader would get when they read your marketing collateral. So make sure you give them a good one something that surely even the Godfather wont be able to resist.

by: Robert Johnston

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