Companies that are smart and thriving know one thing they need to look out for ways to lessen their expenses and increase their profits
. No matter the state of the economy, a smart and wise business owner knows that printing at less cost is the only way one can survive in this troubled times.
Nevertheless, the idea of printing for less is almost a lost concept among many marketers. They often feel that printing cheap means getting less attention. The way they understand it is that cheap means that the print quality has less effect than that of a more expensive poster printing for example. The cheaper you go with your print posters, the less effective youll be to your target audience.
Yes, print quality does provide a dramatic effect on target clients. But cutting costs also doesnt mean that youre cutting corners. You dont have to lose your target audience by printing cheap. You only have to do it wisely so your cheap poster printing can propel your business to the heights you expect it to go.
The key is to reduce your printing costs without having to trim down your good impression. Heres how:
Paper
Although the paper is one of the most important elements when printing posters, it also does not say that you cannot use much cheaper stocks. There are quality paper materials that are less expensive than premium paper. Cheaper but quality paper can serve just as well as any other more expensive paper stock for your print posters. Always strive to look great but at less cost to your budget.
Size
Yes, bigger sizes do get attention. But you can also opt to have smaller sizes but in big numbers instead. You can always downsize your design so you can decrease your overall costs. Be creative and innovative. Provide a design that would drive a message that would look appealing and interesting. And be sure to consider that different sizes and shapes work because theyre distinct from the standard; hence, they get more attention from the target audience.
Pre-Made Die Cut
Die cuts are expensive even if they do give you more chances of projecting a good brand image. But you can have the appearance of a die-cut print by using pre-made die-cut templates. These templates are reproduced so you dont have to go through the process of having your print posters die-cut before printing; hence, less expense on your part.
Electronic Proof
Finally, be sure to ask for electronic proof of your print order before you agree to run your print ads. This is to ensure that you dont get errors and mistakes when the final print ad is delivered to you. Double check everything with your electronic proof. And make sure you have everything in order before you run them to press.