Marketing Tips for Becoming A Best-Selling Author
Marketing Tips for Becoming A Best-Selling Author
Marketing,in my opinion,is the most crucial and underdeveloped aspect of the publishing business in the world.This is a challenge not just for publishers of books,newsletters and magazines but also for others with creative talent.This article could be a business or marketing planning guide for your book publishing.
Some crucial issues that will go a long way in ensuring your success in marketing include:
1.Creating a Brand.
Every author can benefit from creating a unique identity for themselves that will be easily recognized by the readers.Always remember this:People largely buy authors first before topics.For example, a regular reader of Myles Munroe or Robert Kiyosaki is likely to buy his latest book before taking time to check out what it is about. Creating a unique author identity is not an accidental by-product but rather a result of calculated actions.
Branding is not just about names.Some authors create a brand by dressing in a picky way. Also,logos,fonts and colors are all elements that can be used to create a
brand. Most importantly,in creating a brand you must have a meaning for what you do and you must be consistent with it.
2.Distribution
The ultimate goal of the writer is to have the book in the hands of readers and for them to benefit from the knowledge impacted.As long as your books remain in your office,storeroom or garage,you owe yourself a compulsion to move them out in pursuit of that objective.However, the process of distribution starts before the first copy of the book rolls out of the press.It is useful to send out flyers, posters and other teasers announcing the arrival of the book.
The key question in distribution
include: How many copies are you printing?,how do you intend to sell the books?,are you going to use full-time or part-time personnel, if any?,will you work through a wholesaler/distributor or deal directly with retailers?,what is the publicity or advertising plan?,or do you have a loyal audience media audience like a church,school or regular media audience? Or are you creating one from scratch?
3.Promotion
The author's presence on the promotional circuit is a very important requirement for successful selling.Do not just fold your arms and expect your books to do well. Hit the road and persist,insist and resist any form of opposition even if the door seems closed.
Below are series of ideas that could be helpful in creating increased awareness:
Go on a road show or book tour.
Accept a series of speaking engagements.
Write up a newspaper article or submit articles to internet article directories like ezines.
Set up a website,blog or classified listing on an internet portal.
Media book reviews.
Progressively create a list of related products. T-shirts,book markers,caps,key rings or any other promotional items with the book title could help promote it.
In conclusion, remember that planning and executing a great marketing strategy is absolutely important for your success as a writer or publisher.
For more on how to be financially independent, please CLICK HERE.
What is the best free radical fighting product on the market? MLM Marketing System Missing Link The Secret To Generating Affiliate Marketing Leads Online MLM Secrets - three Deadly Sins on The best way to Market On Twitter Google Affiliate X. Ray Johnson's Affiliate Marketers Software. Will It Help You? Acetrader-Daily Market Outlook 25-2-2011 Affiliate Marketing and advertising - The Correct Option in This Economic climate Riftblueprint Guide Review 'Revealed', Is It Reliable or a Scam? Stickers: Magnificent Marketing Tools Rapid Profit Formular Scam? Article Marketing - Post Content Rich Articles Generate One Way Links Trade Show Booths: The Key To Successful Influencer Marketing? The Diet Solution Program Scam ????