Marketing Your Business Online in Halifax
Marketing Your Business Online in Halifax
Local Marketing Halifax from Onvizi
Onvizi, a local internet website marketing specialists explain how local company owners in Halifax should use local marketing.
Google has of late changed the way in which it shows results on its internet search engine for local listings. Right now it's more important than ever to make sure that your company, no matter how big or small, takes full advantage of this. If you choose to ignore it, the only real winners will likely be your competitors.
First off, we need to consider exactly what is local search and why it is so vital for company owners.
If you offer a products or services, particularly inside a catchment area (say for example a restaurant, hardresser, golf club or florist), your prospective customers will be searching for your services online in 82% of all cases. As a nation, we now use the internet to source services and products that are within a 20 mile radius of where we live or work, meaning simply that if YOUR business is not being found when these searches occur, you are soon going to exhaust your supply of customers.
They may be using their Ipad or home laptop to locate a family day out, their computer at the office to look for a local plumber or maybe even their smartphone to look for an alternative car for the family. The options are endless, nevertheless the fact remains constant in that if YOUR business doesn't show up on page one of Google for the search terms associated to your services or products, it's going to be extremely hard to acquire their attention.
So what is local search? Recent statistics are telling us that when we search online for these products or service providers, we are now adding geographical identifiers into the search criteria. This means that, we add an area, city, town or even postcode to locate solutions that happen to be local to us, eg "florist in HX1" or "emergency plumber in Pellon". We also know that 80% (June 2010) of those who look online for a local provider goes on to take offline action - ie, they make a purchase.
In addition to all this, at the begining of November 2010, Google changed how they showed the local results (sometimes also called maps or places). Whenever you undertake this type of type of search, you will no doubt be shown an image from the Google Map showing the place in question. For a long time, this map was shown at the top of the screen (under the ads) with the listings of the top 6 relevant companies shown by the side. Now this has all changed and the results show the listings actually underneath the map - in other words, relegating all the non local results (the organic results) to the bottom of the page, and even onto page 2. Considering that the great majority of the clicks occur to those results that show in the top 5, this is some massively fundamental change.
There are numerous different ways to ensure your company can be found and even dominate the local results including:
article marketing
mobile marketing
forum marketing
seo
local search engine optimisation
one page optimisation
lead generation
pay per click
blogging
video marketing (Youtube, Metacafe and Vimeo)
Web 2.0 Marketing (eg Hubpages & Squidoo)
Social Bookmark Submitting
backlink building
directory submissions
commenting on blogs
social media marketing including using Twitter, Facebook
audio podcasts
All of these techniques can turn into a hook to draw visitors back to your business, However your business must decide upon which are most likely to be effective given your target market. It's advisable to identify those areas that can be done yourself and the ones that you might want assistance with.
It is vital that every local business develops a local search marketing plan to be able to take advantage of the huge power that the internet is sure to offer.This is no more something that you wish to do, it is something that is completely essential. It makes no difference if you are a sole trader, small business or corporate company, having a big online presence is a must.
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