Marketing for a small, medium or micro business

Marketing for a small, medium or micro business

Marketing for a small, medium or micro business

Advertising

The advertising efforts of a small to medium business must be crafted in an effective manner. Ultimately the advertising initiatives could benefit the entity in the following ways:

Attracting the potential customer's attention

Arousing interest

Creating a desire to make use of the services offered by business

Encouraging the potential client to take action by making an enquiry with the business and thereafter making use of the services offered by the business

Encouraging repeat business with business

The business can place advertisements in the local newspaper so as to attract customers from the local community and create awareness for the business

Branding

The importance of branding cannot be overstated. Branding is important as it gives a business a unique identity and communicates a value based message about the business to customers and other stakeholders. The branding for a small to medium sized entity must go beyond having an attractive logo the business should come up with a catch and meaningful byline or slogan. There should be a meaningful story or theme that should be communicated to the potential customers of the business. The business should also develop a business website as part of its branding and marketing efforts in order to communicate value to its customers. For internet security purposes, it is important that the website is loaded where antivirus firewall software is loaded. The entity should further brand the business by developing the following:

Attractive and professionally designed business cards

Professionally designed letterhead

Have branded T-shirts, caps, hats and other suitable gear

Develop brochure with well written literature about the solutions of the business

Publicity

The business should ensure that it is well mentioned in the media (newspapers, television, magazines, etc) by writing articles of value. This will result in a positive perception about the business. Ultimately maintaining a positive image of the business will be imperative.

Relationship Marketing

Positive customer referrals and word-of-month should be imperative to the promotion of the business. The business should endeavor to have a steady clientele and encourage repeat business. It is important that a value laden relationship based on trust is established with the clients. Providing excellent customer service and professional work will contribute towards developing lasting relationships with the clients. The business should make use of a customer database to remind customers of any scheduled maintenance/service/ activity or other complimentary communication.

To efficiently and effectively turnaround your business, a well done marketing plan or business plan is beneficial as it will help you understand your business better and pave the way forward.

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