Matt Blum's thoughts on Digital Billboard Advertising
Matt Blum's thoughts on Digital Billboard Advertising
Good evening and I hope your day has been what you hoped it would be!
This evening on my way home I spotted a very interesting digital billboard. This billboard was on the US Bank Arena (formerly Riverfront Coliseum), and yes the same arena with the terrible WHO concert tragedy in the 1970's .
This digital ad was for Northern Kentucky University and it said that over 70% of their students rated their professors 7.5 or higher (something like that). This billboard was placed in front of a very highly traveled highway through Cincinnati, Ohio and of course I did not want to rear end anyone :) .
For those of you that have not seen the new HD digital billboards, they are quite impressive. Not only could I see the message very clearly but my brain was able to process the positive aspect of the message very quickly. This billboard was a great example of how to advertise on a digital billboard. The message was clear, concise and it got the point across. It was clear to me that NKU is interested in conveying the message that their faculty is top notch and valued by the current student population. NKU's mission is to market out to the Cincinnati metro area and beyond, so they picked on the most highly traveled interstates to convey their message. Similar to a business being successful, a billboard advertisement will only be successful if its in a great location, location, location.