Maximize the Power of Facebook
Maximize the Power of Facebook
Maximize the Power of Facebook
My Space got us started on the Social Networking buzz. At first it was just a bunch of kids playing around, connecting with other kids, promoting the uniqueness of their personality, and connecting with more friends across the country and around the world than they really knew what to do with. The trend caught on and social networking went viral. Social sites like Friend Feed, Twitter, Facebook, Linked In, are growing in power and social potency.
There has been a huge evolution of social networking sites online. The one that is the most fascinating and the one to not only watch, but jump into and maximize, is Facebook. Facebook is huge. It is the second most active site online; it is of course second only to Google. If it was a country, population alone would make it the third largest country in the world. If you are looking for connections or a platform to promote your message, it would seem that Facebook would be the place to position yourself. In fact it would be the place to position yourself in a big way.
Let's explore the value of Facebook in the world of business. In simplistic terms, if you are promoting a business you need connections. You need a large quantity of connections and you need quality connections. On Facebook you can connect with a massive number of people on a personal level. You can connect with teenagers in high school and executives on Wall Street. There are no geographical boundaries and there are not boundaries of class and status when you reach out to make a friend and maximize the power of Facebook. Ultimately the success of your business comes down to exposure. The more your stuff is out there, the more people will see it, and the greater the chance that a portion of them will be attracted to what you do. The end result is sales. The larger the portions that buy into your products or services, the more money you make. It all comes down to numbers and influence. Through Facebook, you can and will influence the numbers.
Ultimately the key to promoting yourself and business on Facebook is expanding your social network. The key to expanding your social network is to get out there and invite friends to connect with you on Facebook. Almost 100% of the time, anyone you invite to join your network, will accept your friendship. Once they accept, you have an open door to promote yourself and your business, not only to those people, but to everyone who is in their network. That is the power of Facebook.
There are also many inherent features on the site itself, as well as ancillary features that will embellish and increase your capacity to develop a huge and powerful network. There are features that allow you to connect with your friends directly via video. You can personalize your message face-to face, from wall to wall. This intensifies your message from a dry three-to-five line add, to a warm greeting among friends and potential friends. There are also applications that allow you to share your Facebook activity among other sites. You now have the option to expand your audience and promote your message to those other networks and thus increase your ability to maximize the power of social media. You also have the ability to start your own group and gather followers who will grow to respect your personal charisma and hang on your every word. Through groups you have the opportunity increase your influence and provide value to those who are looking for what you have to offer.
If I have done my job, by now there are wheels turning in your head. You are realizing that you have had a tool in your hand that you have underestimated. If this article does nothing else, it is my hope that it will motivate you to be proactive in their approach to Facebook and push the limits of this venue of connecting, promoting, and growing a huge network across the country and around the world. I hope that you are inspired and that I will see your face on the book very soon!
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