Measure Advertising Efficacy - How To Do It

Advertising is one of the best ways in order to increase brand awareness

. Most companies have their own ad campaign for their organization and the products or services that they offer. This is because people will not really know about the goods when you do not spread the word about it. There are different types of advertising methods. You can do this through broadcasting on TV, radio, printing the ad on the newspapers, magazines, flyers and using billboards. As we all know, you can also make use of the Internet by creating a site that is specifically designed for brand promotion. You can also send emails to the persons who may be interested in what you are offering. So let us say that you have your ad ready and you have deployed it. The question now is: how do you measure advertising efficiency? Sure, there are a lot of ways on how you can determine whether your campaign is working or not but are you aware of them? If not, here are some of the methods that you can do in order to detect if you have a healthy advertisement or not.

One of the first things that you can do is to create a certain offer for the ad that you have created for the people to see, hear or read about. For instance, you can point them out to a particular operator or department. If you want, you can also send them to a site. This way you will know which of the ads are working for the people and which are not. You will also learn which time slots on TV or radio work.

Another way is to compare the results that you have had over the past few years or months after the advertisement has been put on air. If there is an increase in the sales, then it is probably due to the increase in the number of people who are aware about the product. You can thank the advertisement for that. You can also conduct a survey in which you will be able to determine the percentage of the people who have heard about your product through the different types of media. The survey may also be helpful for those who are just starting in business. They can ask whether the people have already heard about the company or the goods and if they think that they are one of the potential organizations in the industry. They can ask the people again after sic months to determine whether there is an increase in the number of people who are aware of the existence of the business.

You can measure advertisement success properly if you align them well with the objectives for the campaign. For instance, if you want to increase sales, you can gauge the efficacy through the number of inquiries for the ad which are converted into actual sales. On the other hand, if your main goal is to remind customers that you product exists, you can test them before and after the campaign.

by: Willie Greg

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