Media Advertising Jobs - Myths About Working In Media Advertising Jobs

Media advertising jobs are the toast of ad professionals as well as students who are out looking for employment in advertising

. Most ad agencies are also on the lookout for the most cost effective media to service their clients and cater to their myriad requirements. There are several ways you can expand your horizons on the job front when you work in media advertising. Media ad opportunities have also widened and range from press, TV to internet and the web.

Press openings

Even though there are several new avenues that have emerged in the last few decades, the press is the oldest and the most effective way of advertising for many companies. Media advertising work is related to space selling and getting the best value for the available space each day for press ads. There are national newspapers, state, local and community news papers as well that focus on ads to run. It is the ads that bring in the revenue for meeting overhead costs.

When you apply for jobs in media advertising, you should know the myths beforehand. Even though various online avenues have emerged in recent years, television is known to be the most effective. It is also cost effective compared to video advertising. If you compare the costs, the 30 second television ads cost anything from $6 to $12, but the targeted online ads for the same period can cost $25 to $30. For media advertising work, you need to know the costs involved and how best you can pitch yourself.

Popular myths about media advertising

But then again, with the growth of online videos, the television campaigns are also losing much of their appeal. The low cost video campaign that we are witnessing now is a legacy of the era of television advertising. But changing over to video advertising simply because the TV ads are losing their appeal is not a wise decision either. Media advertising employment requires a clear understanding of how the media operates and the avenues that are open for advertising as well.

Many media professionals do not know that nearly 75 percent of the internet is HD ready with broadband connections and LCD monitors. While checking out jobs in media advertising you need to know the full impact media makes while taking in ads. The increasingly savvy marketer is taking advantage of the video formats available on the internet and they are great as content campaigns when used for movies and video games.

You should check what sort of experience and skill you posses while applying for media advertising jobs. As media advertising work is not a one-size-fits-all type, you need to figure out the skills required for each of them and where you are most likely to fit in. If you can plan beforehand, work in media advertising can be fulfilling and financially rewarding as well.

by: Silas Reed

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