Meikailong listing: tenants and investors who pay? - Meikailong, household - Household products industry
Meikailong listing: tenants and investors who pay
? - Meikailong, household - Household products industry
As the largest Home Chain stores, Meikailong lately and tired of. Because in 2008 the cost of a 20% stake in successful U.S. investment fund Warburg Pincus injection of 200 million U.S. dollars, the company listed in 2010 became the most important choice.
Order to obtain recognition of consumers and investors favor, being called "China's economic barometer," CCTV 2010 Advertisement Tender was to Meikailong materials represented a large number of furniture companies More than 400 million yuan to fly it home advertising CCTV 2010, the overall growth rate of more than 200%, for a time snatched the Car , Home appliances and other traditional industries thunder, while the first time hired Meikailong size S as its brand ambassador, while the limelight has been interpreted as industry enterprises to enter China's home "listed" fast-track the release of the signal.
Strategic agreement was to resist Meikailong since its inception in 1986, has maintained a high rate of expansion. Up to now, has been in Beijing, Shanghai, Tianjin, Nanjing, Changsha, Chongqing, Chengdu, Nanchang, Hefei, Shijiazhuang, Shenyang, Baotou and other 36 cities opened 60 stores, the total size of the market area of 550 square meters. 2008 Sell Topped 23.5 billion, 2009 sales increased by 40% year on year, sales across the 30 billion yuan mark. Logically speaking, in the industry have such impressive sales performance, but also the industry's first brand winners, listed reasonable.
Successfully listed on the gantry Meikailong from getting close to the occasion, the recent period of time after another outbreak of "business gates" and "initial fee door" why people have to re-examine this for 5 one of the top 500 private enterprises in China before the 50, its chairman and build a new car had to be confident that the same as selling jewelry to sell furniture.
2009 12 months, Guangdong, Beijing and major furniture, building materials, furniture manufacturers began to receive the Shanghai Meikailong Group issued a strategic partnership agreement in 2010. Agreement, said: manufacturers, such as the "Red Star" concluded a strategic alliance partnership will be subject to two million yuan and 800,000 yuan deposit promotion fee. In other words, should the "join", subject to approval by "tribute" paid "payroll", otherwise it will not "coalition." By this calculation, "Red Star" and 200 home businesses (furniture and building materials) as strategic partners, each 2.8 million yuan, 560 million yuan can succeed.
The 200 million commercial margin is the supplier of a new store every Meikailong presence, the Meikailong will accordingly turn out 100,000 yuan to the store's Business Department, as part of or all of the entered deposit . If a supplier default, the corresponding deduction of 10 million as liquidated damages. And 80 million promotional items, promotional activities as joint costs. In other words, only the supplier of 20 new stores Meikailong presence, and its business margin to fully recover. China's domestic manufacturers
this bundled approach, with predictable results: Furniture Association, met with seven joint boycott, boycott of thousands of businesses, tens of thousands of businesses with strong resistance, strike. December 20 evening, in the major furniture associations to communicate with the Red Star Group, the case is invalid, Dongguan, Shenzhen, Hong Kong, Zhongshan, Foshan, Shunde and other places in the furniture industry associations, chambers of commerce and Guangdong Furniture Association, issued a boycott notice , notice that: various associations, chambers of commerce jointly called on member companies to protect the furniture industry to develop long-term strategic perspective, maintain the harmonious development of the market, with a high sense of social responsibility and consciously resist the Red Star Group's improper request, do not sign an alliance with Red Star Group agreement does not pay the relevant amount. In the end, Meikailong suspend the project.
2009, the rapid expansion in the domestic industry B & Q Finally difficult to self-sustaining, closed several stores to protect themselves. Right now, Meikailong multi misappropriating enclosure, worse than the expansion behavior, will result in overstretched, resulting in capital and operating businesses in the renegade strand breaks, thereby repeating the mistake of B & Q ?
"Red Star" claiming to be China's domestic circulation industry leader, currently has 60 stores nationwide, selling tens of billions each year, but furniture makers of a "heavyweight" marketing platform.
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Meikailong listing: tenants and investors who pay? - Meikailong, household - Household products industry Anaheim