Members Reduce The Momentum Of Growth And Stability Of Plasma Potential Crisis

members of the weakening or withdrawing from, the plasma camp is the largest challenge

. Be prepared, although this year to maintain rapid growth in the plasma, but next year will be even more intense competition in the market is doomed.

For Home Appliances Industry, 2008 can be described as full of hope but despair. Rising raw material prices, global financial crisis, stock market, property market downturn and a series of negative information affects the normal development of the home appliance industry. Many people believe that China's household electrical appliance industry into the next winter. But for Plasma (PDP) television industry, the 2008 can be said to see the dawn of the year.

The technical side, we can measure and contrast the main parameters

Plasma TV And the difference between LCD TV technology is not difficult to find both have their advantages and disadvantages, impact on picture quality of some of the key parameters even plasma TV advantage. Current, plasma TVs need to solve the main problem is the rapid cost reduction. The next few years, plasma

Panel And filter manufacturing costs continue to reduce the plasma TV will continue to maintain the cost advantage of LCD TVs.

Upstream, plasma TV LCD TV market growth can not keep up, but the market situation upstream panel, plasma panel market stability also ensures end corporate profits, so good this year and plasma TV. This year

Changhong , Haier and other companies to further increase the production of small size of the ratio of plasma TVs. With the 37-inch plasma TV market into full swing, plasma TV has gained a breakthrough in small and medium size. Plus the original advantages of the big screen, plasma television has a 32-inch to 150 inch round flower product range, which invisibly to the LCD TV has brought great pressure.

Market: an increase of 1.5 times the size

In Flat Panel TV Industry, LCD TV and plasma TV, two different camps of flat panel display technology has always vie with each other fighting for each other's market positions. Even worse, especially in a market environment in 2008, both LCD and plasma competition more intense.

Although the LCD TV has a lot of things this year, LCD panel oversupply leading to end the endless price war lasted the whole year, but in 2008, the overall performance of plasma TV with crises, but the growth momentum can be described as stable.

Whether or statistics from Yee Ove consultation results, show that the plasma TV market this year, good growth. Ovid marketing of the first three quarters of this year, statistics show, and "plasma TV last year's first three quarters, down 6% year on year in volume," the horrors than the first three quarters of this year, plasma TV camp described as "elated", year on year volume growth even LCD TV met 5 times. 1 September 2008 Plasma TV total 1.18 million units in Retail, the retail rate to achieve 8.7 billion, respectively, compared with growth of 250.2 percent over the same period last year and 108.6%.

The PRC, according to statistics monitoring data show that from January to October this year, retail sales of plasma TV 737,000 units, up 149.7 percent over last year, accounting for all forms of television in the proportion of 6.1%

Ovid Consulting General Manager Yu Leung-sing said the steady growth of plasma TV There are two major factors: First, the complete line of plasma products, so that the overall strength of the plasma camp in the rapidly increasing; Second, high-definition plasma TV trend of increased competitiveness of plasma TVs.

Market research company in the Yee Peng Yu, director of marketing told reporters, in 2007, plasma manufacturers to reverse the situation, stepped up the upgrading of technology such as plasma TV, plasma TV in the technical aspects of a level, there have been not only the essence of the resolution improvement in contrast ratio, power consumption is also improving, technical indicators are not inferior to LCD TV. In 2008, Boss Panasonic plasma and plasma cutting-edge technology has a business pioneer announced they will cooperate in the field of plasma TVs, fusion pioneer of cutting-edge technology and low-cost production advantages Panasonic, intent to plasma TV business bigger and stronger.

Members Reduce The Momentum Of Growth And Stability Of Plasma Potential Crisis

By: erenber

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