Microfranchising's Greatest Asset

There was an article recently published (McSocial Enterprise Franchises Could be the Future

, by Chrisanthi Giotis on Social Enterprise Live) that spoke of how social enterprise can learn from the McDonalds business model. It was, of course, referring to microfranchising, although it never mentioned the term specifically.

One of the important points of the article was the finding that the franchise model is excellent for expansion purposes because of the passion and invested interest the franchisees have in the business success. In fact, speaking of McDonalds as a model for franchise expansion, the article noted the franchise model had brought the company 160 energetic, creative people with incredibly vested interests in the business a great pool of people who can contribute to the future.

The key here is that the people are the franchisors greatest asset; they are what makes the franchise model successful. This idea is especially important when speaking of social enterprise, because the goal is not making a fortune for the high level executives. The goal is to improve peoples lives and allow them to escape adverse circumstances.

Improvement and progress only comes through work. Marion G. Romney has said: Food for the hungry cannot come from empty shelves. Money to assist the needy cannot come from an empty purse. Support and understanding cannot come from the emotionally starved.

If we are to make a positive effect in as many peoples lives as possible, two things are necessary: work, and focusing that work in the right direction. Upon considering microfranchising, we notice that it does both: it gives impoverished people access to sustainable business models so that they can work in a way that will generate income and create value for others.

This is not a system of hand-outs that builds dependency and has a shelf-life. It is not a system that brings in help from the outside for a limited time and then leaves. It is not a system that creates change that will eventually wear away. Because people are the greatest asset in the microfranchising model, it is a system that creates value that lasts and that spreads. The microfranchisor is in the business of providing people with the education, means, and training necessary to carry out successful business operations that will create value day in and day out. As was quoted earlier, microfranchising seeks to train a great pool of people who can contribute to the future.

by: Curtis Seare

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