Ministry Of Health Revised The "medical Advertising," The Official Implementation Of New Regulations

By SAIC Management Administration, Ministry of Health revised

, the new " Medical Advertising Management Measures "on January 1, 2007 into effect.

"Is the original" medical advertising management measures, "including" medical advertising that "after the January 1 there will be no effect of the. In January 1, 2007, all work must be by the provincial medical advertising health administrative departments, Chinese authorities issued until after the review the finished product. "Ministry of Health Deputy Director of Medical Administration, said Zong-long interview.

It is understood that the new "medical advertising management approach" and the old "medical advertising management approach" than the strict control of the main principle is that health care advertising, reflected in four aspects:

First, the strict requirements of the advertising publisher.

Is now the "medical advertising management approach" in the provision of medical advertising medical release must be of the health authority review of the medical product ads. After review of medical advertisements after not allowed to change, according to a sample review to publish.

Second, strictly regulate the release of the contents of medical advertisements.

In the newly revised "Medical Advertising Regulations," from the medical advertising, restricted to the content and must not contain two aspects of the situation of medical advertising content is limited. Can only occur include medical institutions name, address, category, admissions time, telephone and so on. For example, the case can not appear treatments, disease names, and more.

Third, strictly limit the medical release forms of advertising.

For Newspaper Report appeared in large numbers Literature News stories, etc., are all forms of news publishing medical advertisement, the new approach is prohibited. The new "Measures for the Administration of medical advertising" special emphasis on medical advice not to publish or class sections or programs of medical advertisements published in disguise.

Fourth, the strict regulatory regime. Mainly to increase the offenders Law Responsibility. Posted on illegal advertising, industrial and commercial administrative departments shall cancel its advertising business qualifications. Health administrative departments of serious illegal medical advertisements published medical institutions can be punished accordingly.

Present, the rapid growth of medical advertising, according to the statistics of the end of 2005: medical advertising has reached the annual turnover of 76 billion ads in all categories ranked 6. "Advertising can be a good medical Consumption Provide medical information, while the release of medical advertisements also directly affect the order of the order of the advertising market. "Trade and Industry, Deputy Director General ad monitoring ability and habit that. According to reports, last year's first three quarters of the cases investigated illegal advertising statistics, investigate cases of illegal medical advertisements 4644, accounting for investigation of all cases of illegal advertisements 12% of the total, that is, said that every eight cases of illegal advertisements, there is a medical advertising.

"If the medical review of tampering with medical advertising that release medical advertisements, the provincial health administrative department, Chinese medical advertising management review should be removed to prove, and will not be accepted within one year of medical advertisements in the medical institutions of applications. Province level health administrative departments, Chinese authorities revoked the medical review of evidence of advertising, industrial and commercial administrative organs shall be told, industrial and commercial administrative organs should be investigated. "Zong said a long time.

LI Ya also said that industry and commerce administration department will publish illegal medical advertisements, advertisers, advertising agents, Advertising Who, in accordance with the advertising laws and regulations to punish, advertising laws and regulations does not require, in "Medical Advertising Regulations," which stipulated a fine of 30,000 yuan may be imposed. Serious cases, may impose a suspension of release of medical advertising, advertising until the cancellation of its qualification. It is understood that the "PRC Advertising Law" is the advertising laws and regulations of the trunk. But in the "The People's Republic of China Advertising Law", did not make specific provision of medical advertising.

by: Frbiz

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